---
description: Tudo sobre Singular: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Singular - Preço, avaliações e classificação - Capterra Portugal 2026
---

Breadcrumb: [Home](/) > [Software de Modelos de Atribuição](/directory/31081/marketing-attribution/software) > [Singular](/software/153688/unified-marketing-platform)

# Singular

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> Revele ROI em todos os pontos de contato do usuário, com análise e atribuição de campanhas em uma única plataforma.
> 
> Verdict: Rated **4.6/5** by 27 users. Top-rated for **Probabilidade de recomendação**.

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## Resumo

### Quem usa Singular?

Profissionais de marketing que anunciam os aplicativos em quatro ou mais fontes de mídia.

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.6/5** | 27 Avaliações |
| Praticidade | 4.4/5 | Based on overall reviews |
| Suporte ao cliente | 4.9/5 | Based on overall reviews |
| Relação qualidade/preço | 4.8/5 | Based on overall reviews |
| Recursos | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Singular
- **Location**: San Francisco, EUA
- **Founded**: 2014

## Commercial Context

- **Preço inicial**: 795,00 US$
- **Modelo de preços**:  (Free version available) (Teste Grátis)
- **Target Audience**: 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop), Windows (local), Linux (local), Chromebook (desktop), Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: chinês, chinês tradicional, coreano, inglês, japonês
- **Available Countries**: Alemanha, Bélgica, Chipre, Dinamarca, Emirados Árabes Unidos, Espanha, Estados Unidos, Finlândia, França, Grécia, Irlanda, Israel, Itália, Luxemburgo, Noruega, Países Baixos, Portugal, Reino Unido, Rússia, Suécia and 2 more

## Recursos

- A/B Testing
- API
- Alertas da conta
- Análise de dados de campanhas
- Análise de dados do site
- Análise do funil de vendas
- Análise por coorte
- Atribuição de múltitoque
- Atribuição entre canais
- Bloqueio de IP
- Controle de qualidade dos dados
- Controle de versões
- Corresponder e fundir
- Extração de dados
- Ferramentas de análises de dados
- Gerenciamento de metadados
- Gestão de campanhas
- Gestão de publicidade
- Indicadores de desempenho
- Mapeamento da trajetória do cliente
- Modelagem de atribuições
- Modelos personalizáveis
- Monitoramento de atividades
- Monitoramento de campanha
- Monitoramento do KPI
- Multi-Channel Attribution
- Notificações por push
- Painel
- Pesquisa e filtro
- ROI Tracking
- Rastreamento de cliques
- Rastreamento de comportamento
- Rastreamento de conversão
- Rastreamento de engajamento
- Rastreamento de eventos no app
- Rastreamento de palavras chave
- Rastreamento de retenções
- Relatórios e análise de dados
- SMS Marketing
- Segmentação de clientes
- Segmentação por público
- Visualização de dados

## Integrations (24 total)

- Aiven for PostgreSQL
- Amazon Redshift
- Amazon S3
- BigQuery Connector for Jira
- Criteo
- Digital Turbine Mobile Advertising
- Dropbox Business
- Google Drive
- Liftoff Commerce
- Meta for Business
- MySQL
- Pinterest
- PostgreSQL
- SFTP To Go
- SFTPPlus

... and 9 more integrations

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Software de Modelos de Atribuição](https://www.capterra.pt/directory/31081/marketing-attribution/software)

## Categorias relacionadas

- [Software de Modelos de Atribuição](https://www.capterra.pt/directory/31081/marketing-attribution/software)
- [Software de Mobile Marketing](https://www.capterra.pt/directory/31308/mobile-marketing/software)
- [Ferramentas de Análise de Marketing](https://www.capterra.pt/directory/31018/marketing-analytics/software)
- [Software de Análises para Celular](https://www.capterra.pt/directory/30936/mobile-analytics/software)
- [Ferramentas ETL](https://www.capterra.pt/directory/31099/etl/software)

## Alternativas

1. [Kochava](https://www.capterra.pt/software/171691/unified-audience-platform) — 4.6/5 (25 reviews)
2. [Improvado](https://www.capterra.pt/software/163884/improvado) — 4.5/5 (22 reviews)
3. [AppsFlyer](https://www.capterra.pt/software/156811/appsflyer) — 4.5/5 (138 reviews)
4. [Funnel](https://www.capterra.pt/software/156756/funnel) — 4.7/5 (19 reviews)
5. [Smartlook](https://www.capterra.pt/software/164713/smartlook) — 4.7/5 (136 reviews)

## Avaliações

### "Great product for UA Managers" — 5.0/5

> **Maria** | *28 de dezembro de 2021* | Jogos de computador | Recommendation rating: 8.0/10
> 
> **Vantagens**: Very easy to use and very convenient. Allows easy campaign analysis and management. Great costumer service.
> 
> **Desvantagens**: Sometimes there are some data issues, but they are usually quickly resolved

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### "Making App Tracking Easy" — 4.0/5

> **Ishita** | *29 de abril de 2023* | Bens de consumo | Recommendation rating: 8.0/10
> 
> **Vantagens**: The following things make it a good product:- Fraud detection which helps understanding the reliability of the product.- Helps understanding the click tracking for click fraud.- With web conversions being tracked now, it helps understanding the performance of the website.- Extremely detailed creative analysis also available with creative clustering. - Source level data easily available with both standard and custom metrics.
> 
> **Desvantagens**: - There are many analysis that can be done, which people aren't aware about- Little off tracking and the reasons for over-reporting cannot be determined.- Less suggestions given by the team

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### "Singular is a useful tool in mobile app tracking software world" — 4.0/5

> **Allen** | *27 de novembro de 2019* | Publicidade e marketing | Recommendation rating: 5.0/10
> 
> **Vantagens**: It's great to have all the data centralized on one platform. it speeds up our workload but the interface does get in the way a bit.
> 
> **Desvantagens**: The UI is not too flexible, takes a while for CS response. We also have issues related to the data load. This can cause reports to break that connect to Singular.
> 
> UI could stand to be made more intuitive, but the underlying platform is quite useful.

-----

### "Bang for the buck for smaller marketing teams" — 5.0/5

> **Volkan** | *31 de agosto de 2021* | Serviços e tecnologia da informação | Recommendation rating: 10.0/10
> 
> **Vantagens**: We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.
> 
> **Desvantagens**: Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience.

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### "Great tool for a performance marketer to manage app install campaigns" — 5.0/5

> **Volodymyr** | *18 de novembro de 2022* | Vinhos e licores | Recommendation rating: 9.0/10
> 
> **Vantagens**: The training provided during onboarding and the way the UI is designed makes this tool very intuitive for a marketing person to use for reporting, optimisation and setting up fraud protection.
> 
> **Desvantagens**: No major downsides for our use case - personally, I'd like to have some capabilities I got used to in other marketing analytics platforms like regex, but we learned prior to integrating that it was disabled for end user by design, and in the end it was not critical for us.
> 
> Lots of patience and all of my questions answered during onboarding.

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## Links

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