18 anos ajudando empresas portuguesas
a escolherem o melhor software
Sobre Semrush
Muitas informações em todas as áreas da estratégia de marketing dos concorrentes. Dados inteligentes para descobrir novas oportunidades de negócios.
Competitive analysis isn't totally accurate, but about as good as anything else I've come across. They keep adding more and more features and there are a number of integrations that I really like.
The pricing can sometimes be ridiculous. I am a one many side-hustle "SEO Agency", and I am spending $100 bucks a month on the tool.
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A must for everyone
Desvendando os Recursos e Benefícios do Semrush
Comentários: Trabalho com o Semrush a mais de 2 anos, e desde que conheci essa plataforma, me apaixonei. É muito completa e intuitiva, mesmo usando ela diariamente sempre encontro algo que posso aprender ou usufruir melhor. Além de todas as ferramentas que trabalho no meu dia a dia, gosto de segui-los em redes sociais como o Linkedin. Lá eles postam vários encartes como dicas, detalhes das ferramentas e informações valiosas de como analisar. Super indico e não consigo me ver sem, com certeza o profissional de SEO, conteúdo ou do Marketing no geral será muito beneficiado com o Semrush.
Vantagens:
Gosto do quão abrangente é sua capacidade de análise competitiva. Me permite entender as estratégias dos concorrentes, identificar lacunas de conteúdo e encontrar oportunidades para aprimorar minha própria estratégia de SEO. Além de oferece insights super valiosos que podem ser aplicados de maneira direta para melhorar a visibilidade do site nos mecanismos de busca.As ferramentas que mais gosto são: Análise Competitiva, Pesquisa de Palavras-Chave, Rastreamento de Posições, Ferramentas Técnicas e análise de Backlinks e Relatórios Personalizados. O Semrush na minha opinião é fácil de usar, especialmente considerando a complexidade das análises de SEO que realiza. Super intuitiva e amigável, tornando-a bem acessível tanto para iniciantes quanto para profissionais experientes na área. A maioria dos recursos é bem organizada e apresentada de forma clara, o que ajuda os usuários a navegar e encontrar as informações que precisam. Além disso disponibilizam reuniões rápidas para tirarmos nossas dúvidas. Sobre a integração dos processos, o Semrush também oferece uma variedade de recursos e ferramentas que se complementam nosso dia a dia com facilidade. Conseguimos executar várias tarefas dentro de um único ambiente, o que simplifica a gestão e a análise das estratégias. Exemplo: você pode realizar pesquisas de palavras-chave, analisar concorrentes, rastrear posições de palavras-chave, auditar seu site e monitorar o desempenho, tudo dentro da mesma plataforma. Perfeito!
Desvantagens:
No começo e as vezes até hoje, encontro alguma dificuldade para entender relatórios mais complexos. Como: da onde vem esses dados, como são computados, como a plataforma enxerga isso e como posso repassar aos meus superiores de forma clara. Mas mesmo com essa dificuldade conseguimos agendar reuniões curtas de no máximo 20 ou 30 minutos para esclarecermos e levarmos uma análise mais redonda.Talvez o tempo de resposta também poderia melhorar um pouco, mas somente em alguns casos.
Resposta do Semrush
ano passado
Thank you for your thorough review of Semrush, and for being a customer for over 2 years! We're delighted to hear that our comprehensive competitive analysis, keyword research, and various tools have been instrumental in your SEO strategy. We understand the challenges with complex reports, and we're always here to provide clear explanations and support. We're glad to have you as a dedicated user, and we'll continue to improve. If you ever need further assistance, insights, or clarifications, please feel free to reach out.
Alternativas consideradas anteriormente:
Como utilizo a ferramenta para impulsionar os resultados de SEO e estratégias
Comentários: Minha experiência geral com o SEMrush tem sido altamente positiva e produtiva. Como especialista, utilizo a ferramenta diariamente para aprofundar minha análise de dados de SEO. A gama diversificada de recursos, como análise de palavras-chave, acompanhamento de rankings, pesquisa de concorrentes e insights de tráfego, me permite obter uma visão clara e extensa de estratégias de marketing online. No entanto, devo observar que, embora os relatórios personalizáveis sejam úteis, a curva de aprendizado inicial foi um pouco acentuada, dada a profundidade da ferramenta. No geral, o SEMrush desempenhou um papel fundamental na otimização das minhas estratégias e na melhoria dos resultados das campanhas, hoje é a principal ferramenta que utilizo no dia a dia.
Vantagens:
Ampla gama de recursos para estratégia, auditoria, recursos de análise de concorrentes com diferenças e características de cada um, relatórios personalizados, poder compartilhar o projeto com diversas áreas e oferece transparência nas informações de estratégia e correções técnicas que estamos trabalhando.
Desvantagens:
Preço elevado e curva de aprendizado elevada, exigindo tempo para se familiarizar com todas as funcionalidades.
Resposta do Semrush
ano passado
Thank you for sharing your experience with Semrush! We're thrilled that our platform has been instrumental in boosting your SEO results and helping frame your strategies. With over 55 tools, the value goes beyond the cost and we understand it can be a lot to learn. We have a Knowledge Base full over user manuals and FAQs for each tool. Plus, you can schedule a live demo with our team so we can show you around!
Altamente recomendado para uso com estratégias de SEO
Vantagens:
Gosto da fácil usabilidade e de encontrar os caminhos e as informações de forma fácil. Os painéis de dados que o Semrush gera são de muita valia. Design e informações de qualidade.Informações completas sobre palavras-chave para uma melhor estratégia de SEO
Desvantagens:
Possui um alto valor de assinatura. Vários outros features precisam ser pagos a parte da mensalidade.
Resposta do Semrush
ano passado
Leticia, thanks for your review and recommendation! It's wonderful that you've found our platform easy to navigate and the data presentation valuable. We have over 55 tools that are included in a Semrush subscription. The .Trends toolkit has some free features, but to unlock the full workflow, you'll find a comprehensive competitive intelligence solution.
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Melhor Software de Automação
Vantagens:
O Semrush traz todos os dados importantes para organização, planejamento e estratégia da empresa
Desvantagens:
Não encontrei algo que menos gostasse no software
Resposta do Semrush
ano passado
Hi there, thank you so much for the review. We're glad to hear about your experience!
Alternativas consideradas anteriormente:
Ferramenta indispensável para posicionar sua empresa no Google
Vantagens:
O Semrush é essencial para que eu avalie o que meus concorrentes de ecommerce estão fazendo na web. Com as informações do Semrush posso melhorar o SEO de meu site posicionando-o melhor no google e outros buscadores
Desvantagens:
Sem pontos negativos ate o momento. Tudo certo
Resposta do Semrush
há 2 anos
Hi there. Thank you so much for the positive review. We'll continue to provide value in the SEO world and make your job easier, have a great day!
Perfeiro para monitoramento de SEO
Comentários: Consigo facilmente monitorar o rankeamento do meu site, e além disso ainda consigo comparar com os concorrentes. Não encontro nenhuma outra plataforma que faça o mesmo, apesar do valor alto a plataforma é ótima!
Vantagens:
- poder monitorar meu site- sugestões de melhorias para meu site- integração com analytics- poder comparar meu site com o de concorrentes
Desvantagens:
- O valor não é muito acessivel- Tradução da plataforma para portugues não está 100%
Resposta do Semrush
ano passado
Thanks for your review and feedback, Wesley. If you could please provide us with specific examples where the translations aren't spot on by reaching out to our Support team, this would help us immensely. We're happy that you're monitoring your site performance and improving it based on competitor analysis. You're doing it right!
Facilidade e ótima qualidade
Comentários: Qualidade e praticidade no dia a dia qua não se paga
Vantagens:
Ele ajuda muito e é muito pratico para o marketing da empresa
Desvantagens:
Se fosse de graça seria melhor , mas mesmo assim vale a pena
Recomendo o semrush
Comentários: O Sem rush me ajuda a verificar como está o score do meu site, ajudando na tomada de decisão em melhorias
Vantagens:
informações importantes sobre o meu site e dos concorrentes
Desvantagens:
Alguns atalhos são complexos de utilizar e entender
Ferramenta completa para quem quer crescer no SEO do site
Vantagens:
Gosto das lacunas de palavras-chave que consigo encontrar para textos do blog.
Desvantagens:
Sinto falta de conseguir visualizar o progresso do domínio em tempos específicos para fazer comparações e cruzamentos de dados.
Excelente ferramenta
Comentários: Excelente ferramenta para análise de SEO/ SEM. Na minha opinião, a melhor.
Vantagens:
Permite um acompanhamento completo da estratégia de SEO e marketing de conteúdo.
Desvantagens:
Infelizmente, por ser cobrada em dollar, o custo dela é muito alto para a realidade brasileira das pequenas agências.
Alternativas consideradas anteriormente:
SEMRush ajuda muito no crescimento
Vantagens:
A quantidade de palavras-chaves que acompanham é fundamental. Gostei também de acompanhar concorrentes
Desvantagens:
Os planos poderiam ter planos maiores para acompanhar em redes sociais
Resposta do Semrush
há 5 anos
Hi Wendel! Thank you so much for writing this great review! We are really happy to hear how much you enjoy our tool.
![Bithi](https://reviews.capterra.com/cdn/profile-images/linkedin/9efd8e275be93ee52400f20bc620e649b22403c8382c3b02fb55a9cb7bd1d553.jpeg)
Best keyword and seo audit tool for me.
Comentários:
Semrush helps me to do technical analysis of any clients website, after analysis of website, i can make perfect report.
How can i improve website rank, any amatures can understand.
User interface and learning curve is very easy, even amatures can do well.
Vantagens:
Keyword magic tools is awesome helps me to identify new low targeted keyword with no time. As well other services, it also have domain search option to study website keyword and search volume metrics. Result of semrush is more accurate than others.
Desvantagens:
I did not fins any lacking in this software. In this price range it gives a lot.
Best in class SEO tools
Comentários: We've used it for the better part of a decade and it has consistently got better over that time. The latest Ai and local rank features have been awesome.
Vantagens:
SEMr has a set of tools that we use constantly; API integration allows us to make flows that take 20-30 min take just minutes and the keyword and domain research products are top-notch in the space.
Desvantagens:
Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that.
SEMRUSH- Great for Overview and bigger an analysis
Comentários: Im super happy. If you are looking for a Tool that helps you to gather data of you and your competitors in an efficent and understandble way. Perfect pick :)
Vantagens:
Generic Data available which makes comparison to competitors super easy. Also its easy to compare different Country Markets and gain new Inshights very fast. The Traffic estimations are super helpful
Desvantagens:
Sometimes im struggling with User Experience, but this is really a minor thing
Alternativas consideradas anteriormente:
SEMrush makes a dissapointing turn for the worse with pricing and user interface
Comentários: I've long been a user of SEMrush, valuing its suite of tools and comprehensive offerings, but recent developments have severely tarnished its reputation in my eyes. Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning came as a real shock. The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates. The sting of this price hike was exacerbated when SEMrush decided to monetize what was once a free offering – the Social Media Poster. This fundamental/clunky tool, now costing users $20/month, used to be a free feature, which makes the change feel like a rug pull.Further lowering the product's user experience is the user interface with an array of premium features. This is unnecessary clutter, overwhelms the tool, and complicates staff training. It's frustrating to sift through elements not part of our basic plan. No one wants to see features that they can't use.The platform's UX/UI is a throwback to the 1990s (i.e., tons of vertical and horizontal nav tabs, tags, breadcrumbs, etc. They should upgrade the front-end framework to something more modern and intuitive.Also, they call and email weekly to push users to upgrade. We started with $50/month& we'll never pay for the $250/month Guru plan. Please take us off your weekly dial-for-dollars calls. :)
Vantagens:
The best thing about the service was the price increase of 110% in one month. The user interface is sloppy and difficult to navigate, but it did the job well. It was worth the hassle for around $50/month, but I strongly recommend other options for the $140/month (basic plan + social media poster).
Desvantagens:
The tool's UI is cluttered and dated and has many premium features that aren't useable with my current plan. No one wants to see features that aren't available unless you pay $250/month (we were paying $69/month before the latest price hike to $120/month). The site doesn't work with modern browsers like the Brave web browser (multiple page refreshes required).
You get what you pay for
Comentários: A worthy investment for all kind of SEOs, you get what you pay for and the features it offers will make many processes easier for you.
Vantagens:
The fact that it has many useful features that its competitors do not offer (or do offer, but not quite the same with the helpfulness). These include the on-page SEO checker, log file analyzer, backlink analytics (especially the toxicity score of harmful links targeting your domain on this one is unique and helpful), backlink gap and the map rank tracker for Local SEO. Makes the life of an SEO so much easier when compared to similar tools.
Desvantagens:
The only downside of Semrush is its pricing. Especially if you are a freelance SEO like me. It is worth the investment but I think it may offer some discounts for one-person companies.
Loved the reports and analytics!
Comentários: I really liked all the functionality of Semrush. There were a million reports and even after unsubscribing because of the cost, I still pull up old reports for information to this day. The writing assistant was the main reason we signed up for the program and after a while, I did start to feel like I had learned all I could from that part; however, if we signed up again, it would be for the wealth of reporting and analytics we can get from the program. They are so useful.
Vantagens:
So many tools and so many reports. There’s a wealth of information on Semrush, even if you have a free account.
Desvantagens:
The cost. It was quite expensive and for a tiny team, it was a bit cost prohibitive.
Good tool if you use it 100%: Good writers marketplace and keyword discovery
Comentários: Perfectly organised to take a tour for every section on the menu and create a to-do list for your SEO project.
Vantagens:
The keyword discovery is a must. You can study your competitors rankings and spot new oportunities. Once you have the ideas, you go to the marketplace searching for writers and your SEO job is half done.
Desvantagens:
The tool cannot replace your brain. You need to add something special to your site, and the tool does not spot the "wow" factor on any site. But this is not its fault, just people that only work "filling the blanks" will have a 100% score and still no ranking
Underwhelmed
Comentários: Mutual experience. It worked well, but a bit pricey
Vantagens:
Useful tool for managing multiple SEO projects
Desvantagens:
A bit advanced for a novice. Seems to have opportunities to simplify
Keywords finder
Comentários: Delivers a powerful set of tools for SEO, content, advertising, and social media
Vantagens:
A wide range of features paired with detailed data makes it a strong contender
Desvantagens:
The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or budget-conscious users
Good compromise
Vantagens:
The seo manager for sure, is really helpfully
Desvantagens:
The fact it cost a lot of money the premium version
Keyword research
Vantagens:
SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns. The Keyword Magic Tool, in particular, offers comprehensive keyword data and filtering options.
Desvantagens:
PRICING According to me Semrush offers various pricing plans to accommodate different business needs, some users find the cost prohibitive, especially for smaller businesses or individuals with limited budgets.
The top SEO tool for goal management and discerning avenues for growth.
Comentários: Leveraging Semrush, we crafted effective keyword strategies, generated innovative content ideas, engaged with niche audiences, and boosted traffic through its high-quality backlink positioning techniques.
Vantagens:
Semrush stands out as a comprehensive and user-friendly toolkit. It's remarkable how effortlessly we can discover top-ranking keywords, stay current with trends, and schedule publications. The quality of the reports is impressive, and its seamless integration enhances the momentum of our online presence. I appreciate that the breadth of Semrush's search tools delivers actionable insights, while its straightforward implementation supports efficient exploration across diverse subject areas.
Desvantagens:
I haven't identified any drawbacks with Semrush; instead, I've discovered only positive aspects that align perfectly with our requirements.
A digital Advertising Specialists best friend.
Comentários: I couldn’t do my job as effectively without SEMrush
Vantagens:
The keyword magic tool gives me a lot of keyword suggestions but most importantly it gives me the negative keywords to block my campaign from triggering the wrong audience.
Desvantagens:
It only shows the previous month's volume when looking for specific keywords.
Solid solution for SEO and SEM
Comentários: I have been using the software for several years now and it does what it promises. I wish they improved certain aspects of the product and had a more generous entry tier, but all in all it's a good solution.
Vantagens:
Solid software for both SEO and paid search. I use it for all sorts of things from backlink analysis and discovery to keyword research.
Desvantagens:
Pricing on additional seats have you pay for empty slots, unless you request your team to remove them, so you might have one user but pay for two. Also the usability of the software is not always the best, switching across different modules requires you to re-enter the domain you were analyzing. In general I would pick Ahrefs over Semrush, but Semrush has the advantage of being a bit cheaper, and more people are used to it, so I don't need to train my team on a new tool. I think it's great for most use cases, not a product I'm in love with, but definitely a solid solution.