Avaliações do Similarweb

Facilidade de Utilização

Comentários: Acredito ser facil de utilizar, não vejo problemas no dia a dia.

Vantagens:

Porque eu consigo acompanhar a concorrência

Desvantagens:

Eu gosto de ver os dados de performance e SEO como um todo.

Boa usabilidade

Comentários: Ferramenta bem completa, analise de comportamento de mercado.

Vantagens:

pela visão estratégia e acompanhamento da concorrência.

Desvantagens:

Gosto dos dados de performance e SEO....

similar web

Vantagens:

ter analise de mercados e comportamentos , analise de seo facilitdas

Desvantagens:

analise focadas só em web e desk vai ficar obsoleto em breve

ótima ferramenta

Vantagens:

Gosto muito das análises de mercado, posso estudar a concorrência e prever tendências com a ferramenta

Desvantagens:

Não gosto que alguns dos dados demoram mais de um mês para serem fechados. Para algumas análises eu precisaria de uma estimativa diária e quinzenal.

Excelente para saber em qual passo seu website anda, juntamente a concorrência

Vantagens:

Ótima ferramenta para avaliar os dados de seo e métrica do seu website e o de seus concorrentes.

Desvantagens:

Talvez possa melhorar na categorização dos sites, nem sempre sites do mesmo nicho, temática ou categoria estão onde devem estar.

Great tool for web analytics

Vantagens:

It's a really well-rounded tool with lots of features, from basic website metrics and ranking to keyword analysis and cross-shopping. It's extremaly intuitive and easy to use and you can download all the results in PDF or Excel format or download ready-made visualizations as pictures. Results look great on presentations for clients and give lots of insights on how clients are using their websites compared to their competitors.

Desvantagens:

Not all the features are available from the start and you need to buy additional "packages" of features, such as separate geographies etc., which can be very costly.

SimilarWeb review

Comentários: Helpful for creating competitor slides in Quarterly business reviews and similar deliverables

Vantagens:

Seeing web metrics about my own site and competitor sites

Desvantagens:

Data for channels like social didn't seem all that accurate

Review of Similarweb

Vantagens:

Has tons of information shown on the platform

Desvantagens:

Not the most intuitive product out there

Director of Media Partnerships

Comentários: I have been using SimilarWeb since 2016 for research and marketing strategy purposes and it's an essential tool for me and my team.

Vantagens:

Website performance, Similar Sites, and the extension are awesome, I use them daily.

Desvantagens:

Sometimes the data is not 100% accurate but the trends are accurate.

highly reliable web analytics and competitive intelligence

Comentários: My overall experience with Similarweb has been positive. It offers a user-friendly interface and robust analytics tools, providing valuable insights into website traffic, audience demographics, and competitor performance. The platform is highly reliable for market research, although the more advanced features can be costly. Overall, it's a powerful tool for anyone needing comprehensive web analytics and competitive intelligence.

Vantagens:

The most appealing aspect of Similarweb is its comprehensive data analytics, offering in-depth insights into web traffic, audience behavior, and market trends, which makes it a powerful tool for competitive analysis and decision-making.

Desvantagens:

What I liked least about Similarweb is that some of its more advanced features and detailed data are locked behind higher-tier pricing plans, which can be limiting for smaller businesses or users with tighter budgets.

Use as a Guide and not as a Decision Maker

Comentários: Its decent. I use it on a daily basis to help guide decisions but I don't use it to be the main deciding factor. If any platform can become the main decision maker, then you know its the best. Right now SW is more like a guide rather than a confirmation.

Vantagens:

Its easy to navigate and quickly gives you a wealth of information.

Desvantagens:

Too costly without knowing with certainty that the data is a 100% accurate.

Great tool

Comentários: For An Affiliate/Partnership Manager is the best tool to assess opportunities and new potential partner

Vantagens:

The Chrome extension is super easy to use

Desvantagens:

Less intuitive website ranking dashboard

SimilarWeb and market analysis

Comentários: I have been using SimilarWeb for two years, and it is a very valuable tool for the business. It is very important for analyzing competitors and our position in the market, understanding growth opportunities.

Vantagens:

SimilarWeb offers various analyses of websites and apps that help understand the whole market. Additionally, it is possible to conduct more targeted analyses through segments and keywords, which help to understand competitors and gain new insights.

Desvantagens:

Some tools are removed without prior notice, or perhaps these notices get lost in the email inbox. It would be interesting to use direct contact points to notify about this more directly.

Must-Use Product

Comentários: Similarweb helps me be "smarter" at my job. Their platform is easy to use, and I love that they are constantly innovating. Their team is also very hands-on and is available whenever I've needed help.

Vantagens:

The custom industries feature—it allows me to look at a collection of website and view their aggregated data more holistically.

Desvantagens:

This is a larger industry problem due to privacy issues, but I wish it had more mobile data.

The tool that keeps on giving

Comentários: Tool is simple to use yet there is so much to explore. The team, in particular [sensitive content hidden] is super helpful whenever I have a query. I'm able to pull out insights to use in various client work such as briefs or post campaign analysis sessions.

Vantagens:

It allows me to pull out key online insights that other tools cannot provide.

Desvantagens:

This may be a licensing issue but the lack of historical data.

Level Up Your Data

Vantagens:

Understanding what other companies are doing and how they are performing online holistically is essential for providing the best possible strategy. The insights we gain from SimilarWeb enable us to help our clients compete at the same level. This comprehensive knowledge gives us deep insights into industries we may not be familiar with and enhances our capabilities as marketers. These profound insights, allow both our client and we as an agency to grow.

Desvantagens:

The price and for smaller agencies, managing the costs annually, especially with increases, can be challenging. I understand the time and value put into your tech stack but it's also important to understand the smaller agencies that will champion the tool, as opposed to large holding companies where these tools become part of a suite and are often forgotten. These users are the ones who build loyalty, and staff members may carry that loyalty from agency to agency. Without the opportunity to use the tool, this advocacy is lost.

The Helpfull Plataform

Comentários: I use the plataform propably 1 time to week, It help me to defend my points to the client and help to show oportunities and what are the competition using

Vantagens:

The insights that the plataform provides me and the info that my client needs

Desvantagens:

I think could have a option to save some reports that I create to use to the same client but in other countrys

how easy it made it to gather competitive insights and understand market trends

Comentários: My overall experience with Similarweb has been positive. It's a powerful tool that provides valuable insights into website performance, competitor analysis, and market trends. I found it very helpful for understanding traffic sources and audience behavior across different channels, which has guided my strategic decisions. The platform is user-friendly, but the amount of data can be a bit overwhelming at times. While I appreciate the depth of the insights, the cost of accessing premium features can be a drawback. Despite that, it’s an essential tool for anyone looking to stay competitive in digital marketing

Vantagens:

What I liked most about Similarweb was how easy it made it to gather competitive insights and understand market trends. It's really user-friendly, and the detailed analytics help me to stay on top of industry shifts. The ability to track performance across different channels and benchmark against competitors is super helpful in guiding strategy decisions. Plus, having all that data in one place saves a lot of time and effort.

Desvantagens:

What I liked least about Similarweb was that some of the more advanced features and deeper data insights are locked behind higher-tier pricing plans. It can get a bit expensive if you need access to all the functionalities. Also, while it provides a lot of data, sometimes it feels overwhelming, and filtering through everything to find exactly what you need can take some time.

Outstanding tool for estimating market trends and comparing websites

Comentários: Similarweb is an outstanding tool for estimating market trends and comparing websites against each other. Its ability to provide detailed analytics and insights into website traffic, audience demographics, and engagement metrics makes it invaluable for anyone looking to understand their online presence or monitor competitors.

Vantagens:

The interface is intuitive and user-friendly, making it easy for users of all experience levels to navigate and extract valuable information. The clean design and logical layout ensure that finding specific data and reports is straightforward, which enhances the overall user experience.

Desvantagens:

I am not particularly enthusiastic about the keyword analysis feature. It often seems quite imprecise, with data that does not always align with actual search trends. This lack of accuracy can be frustrating, especially for those who rely heavily on keyword insights for their SEO strategies.

Complete competitive analysis through Similarweb

Vantagens:

Comparison of competitive websites with respect to visits, time spent, unique visitors, monthly movement of traffic helps understand how our core competitions are behaving and where their campaigns are active. The new Beta feature of audience overlap also helps us choose media platforms with more unique audiences. The tool also helps us calculate the budget we will require to convert audiences to customers, given the traffic and conversions recorded

Desvantagens:

While SimilarWeb can give direction on the type of keywords and creatives that are running across brands, it would also be helpful if the platform can capture indicative spends that are made by the selected brand websites.

Excellent platform

Comentários: For me it's excellent, the best platform on the market

Vantagens:

Insights and datas about competitors and comparison of data in the same market segment

Desvantagens:

some data inaccuracies and limitation of data search period

good to go

Vantagens:

checking branded company for reviewing campaign

Desvantagens:

checking branded company for reviewing campaign

Overall Great SEO Tool

Vantagens:

Very easy to use and navigate. Great UX and IT support.

Desvantagens:

Not able to use some advanced features. If I can try it, maybe would consider upgrading the current plan.

Very good experience

Vantagens:

Easy to use, handy, well organised, easy to find information

Desvantagens:

Everything is fine. For me, its very good.

Analista de Midia Senior

Comentários: It's been fantastic, Similar web even do some meetings with us, the account manager explians some features, helps on tests.

Vantagens:

The best thing on Smilarweb is the feature that compares web sites.

Desvantagens:

Nothing, I pretty much like everything about Similarweb, I guess I'd say the price, it could be a little cheaper.