Sobre Iterable

Iterable é a plataforma de marketing de crescimento que potencializa a verdadeira relevância omnicanal em escala.

Saiba mais sobre o Iterable

Vantagens:

Very easy to use and able to integrate with many other programs.

Desvantagens:

Their API goes down occasionally. Usually not to a significant determinant, and they give us fair warning each time, but it can be annoying.

Iterable ratings

Pontuação média

Praticidade
4,1
Atendimento ao cliente
4,4
Recursos
4,3
Relação qualidade/preço
4,1

Probabilidade de recomendação

8,3/10

Iterable has an overall rating of 4.3 out 5 stars based on 40 user reviews on Capterra.

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Alan C.
Alan C.
Content Marketing Manager in EUA
Usuário do LinkedIn Verificado
Software, 51-200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Fantastic email marketing software with great workflows

5 ano passado

Comentários: Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

Vantagens:

The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.

Desvantagens:

Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.

Avaliador Verificado
Lifecycle Marketing Manager in EUA
Usuário do LinkedIn Verificado
51-200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Easy to use with potential for powerful customization

4 há 4 anos

Comentários: Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with.

Vantagens:

The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background.

Desvantagens:

There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc).

Avaliador Verificado
Product Marketing Manager in Alemanha
Usuário do LinkedIn Verificado
Software, 2-10 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Easy and powerful

5 mês passado New

Vantagens:

It empowers email marketers to launch campaigns effortlessly. Everything is intuitive to use, from campaign planning, template set-up, automation workflow constructing, database management, and analytics overview. Iterable has helped me launch several large, complex campaigns successfully.

Desvantagens:

Looking forward to seeing progress in improving the newly-launched product features, such as send-time optimization and brand affinity.

Avaliador Verificado
Web Solutions Architect in EUA
Usuário do LinkedIn Verificado
Hospitais e Saúde, 10 000+ funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Painful implementation and hidden costs for a mediocre email marketing platfom

3 há 2 semanas New

Comentários: Uphill battle for implementation all the way. Make sure you detail out EVERYTHING you need from them and get more than a "sure" from the rep before you commit.

Vantagens:

API is full featured and you seem to be able to do most everything in the client API that you can in the portal.

Desvantagens:

So many surprises from our discussions before we started that keep coming up. Delays because of long warmup time, additional external integrations/software we need that were not previously mentioned, data integrations that just are not available.

Raja D.
Raja D.
Email Operations Manager in EUA
Usuário do LinkedIn Verificado
Internet, 201-500 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Great innovative, growing product and highly recommended.

5 há 4 anos

Comentários: This product helps us daily with our email marketing needs.

Vantagens:

What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

Desvantagens:

I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.

Anita T.
Anita T.
Senior Product Marketing Manager in EUA
Usuário do LinkedIn Verificado
Internet, 201-500 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Impressed with the breadth of functionality

5 há 4 anos

Vantagens:

We chose Iterable based on the strength of its API and its ability to handle a multi-million list size. As a marketer, Iterable has a number of powerful advanced features that make it easy for me to perform segmentation, write workflows and run multivariate tests. The support team is beyond amazing; they are knowledgeable and go out of their way to ensure their customers succeed.

Desvantagens:

Our engineers get a bit frustrated about some of the technical limitations. For example, certain types of API calls are currently centered around the individual user vs. a particular list (meaning that Iterable is designed to ping your server X million times for each user on a list vs. 1 X for the list itself). That said, the Iterable product team is very responsive to customer feedback, and this shortcoming is on the short-term roadmap to be fixed.

Avaliador Verificado
Director of Email in EUA
Usuário do LinkedIn Verificado
Internet, 11-50 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Iterable has a lot of potential

4 há 3 anos

Vantagens:

The interface is fairly user friendly. Setting up workflows based on events, recurring lists or api posts is also fairly intuitive. The customer success team seems open to feedback and submitting tickets.

Desvantagens:

The thing that frustrates my team the most with Iterable is the lack of consistency between functionality. Of course, you don't realize what's missing until it's gone but, while Iterable has made considerable strides in the reporting suite. The basic daily export of subscriber status is still seemingly too tall of an ask. While the success team seems open to feedback and submitting tickets, there is often an absence of follow through.

Paul C.
Paul C.
CRM Manager in EUA
Usuário do LinkedIn Verificado
Automotivo, 1 001-5 000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

State of the art email campaign tool

5 há 7 meses

Vantagens:

Iterable is a beautiful tool that I've been using for a couple of years for email marketing. The list management, template design, and custom workflows features are easy to use and powerful.

Desvantagens:

I feel the reporting is the one weak point, there can be much improvement here.

Avaliador Verificado
Marketing Strategist in EUA
Usuário do LinkedIn Verificado
Partido político, 11-50 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Great email marketing platform

4 há 3 anos

Comentários: Great email marketing platform. Has met our clients needs and is always rolling out new features and webinars.

Vantagens:

User friendly, easy access to Iterable Support through Intercom, big fan of the workflows

Desvantagens:

Sometimes there are glitches and queue congestions that can take awhile to fix.

Heather C.
Heather C.
Email Marketing Specialist in EUA
Usuário do LinkedIn Verificado
Usou o software para: 1 a 5 meses
Fonte da avaliação

Pretty Impressed

3 há 4 anos

Comentários: Able to send to a large list without huge delay. We're also able to create improved dynamic emails.

Vantagens:

For a company that's only 5 yrs old I'm impressed at what they've been able to accomplish. They still have a long ways to go, but so far so good. I love how easy it is to upload lists and the workflow area is super intuitive.

Desvantagens:

- Templates should autosave - I wish there was a way to access the file manager outside of editing a template - Being able to edit a single user while within their profile would be extremely helpful

Avaliador Verificado
Digital Director in EUA
Usuário do LinkedIn Verificado
Relações públicas e comunicações, 51-200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Rare Gem

5 há 2 anos

Comentários: We use Iterable every day to protect the sender reputation of our clients doing mass mailing. Couldn't do without.

Vantagens:

It's rare that a software company like Iterable has such helpful customer support. Even in silly questions with help on mocking up emails, they are so willing to help and fix the problem we are experiencing. Great direct integrations with gravity forms and even better workflows!

Desvantagens:

Only complaint with iterable is you do not have the ability to recall a send. Wish the emails went out a bit slower in case of emergency... or at least wish you had the option to slow down send times.

Ciprian P.
Senior PHP Developer in Irlanda
Usuário do LinkedIn Verificado
Serviços ao consumidor, 51-200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação
Fonte: GetApp

A developer oriented alternative to Mailchimp

5 há 2 anos

Vantagens:

It has a slew of options and ways of creating audiences and targeting users via categories, funnels, actions and events. The API is very complex and a bit difficult to use if you don't contact the support every day.

Desvantagens:

Little documentation and long waiting times for tickets and support requests.

Whitney S.
Email Marketing Coordinator in EUA
Software, 1 001-5 000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação
Fonte: SoftwareAdvice

Love using Iterable!

5 há 4 anos

Vantagens:

Iterable's interface is intuitive, clean and easy to use. List management is so much easier than other tools, updating and maintaining lists is no longer a pain. The reporting tool is super easy. You can aggregate multiple campaigns and specific time ranges with ease.

Desvantagens:

The main con I have with this tool is how cumbersome it is to upload photos. There are multiple back and forth steps and the process as whole could be a lot easier. I think this is something they are aware of and are working on, however.

Molly E.
Molly E.
Community Specialist in EUA
Usuário do LinkedIn Verificado
E-Learning, 51-200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Powerful tool, worth the hike up the learning curve

5 há 3 anos

Vantagens:

Once you understand Iterable, it's life changing. Being new to the email marketing game and moving over from a clunky and buggy predecessor, Iterable is devastatingly powerful. The User Segmentation feature is a quick and efficient way to find the exact audience you're looking for. Workflows simplify life in ways I didn't know I needed.

Desvantagens:

Iterable does have a very steep learning curve, the first few weeks of using it were rough. Occasionally the HTML editor's interface annoys me with too many scroll bars and way too much to scroll through, but that's just a matter of getting used to making sure your mouse is in the correct position.

Avaliador Verificado
Vice President of Client Services in EUA
Usuário do LinkedIn Verificado
Publicidade e marketing, 11-50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação
Fonte: GetApp

Best marketing platform

5 há 3 anos

Vantagens:

Would recommend over any other platform. Great product for a great value. We use it for all our clients and it delivers far superior service than any of its competitors that we have tried.

Desvantagens:

Their API goes down occasionally. Usually not to a significant determinant, and they give us fair warning each time, but it can be annoying.

Tim D.
Director in EUA
Publicidade e marketing, 51-200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Iterable Marketing Platform

5 há 3 anos

Vantagens:

Easy to use platform with cross channel marketing. Open API that allows for various integrations and to work seamlessly with all your programs.

Desvantagens:

Like any platform sometimes processed are delayed. More information when maintence is being performed would be useful.

Sheel C.
Dir of Operations in EUA
Cosmético, 51-200 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

A lot of cutting edge features, maybe too advanced

4 há 3 anos

Vantagens:

The behavioral based segmentation features are very powerful and put a lot of power from the engineering/analytics teams into the marketing team. Behavioral based segmentation, dynamic lists, and large workflows all have a lot flexibility but that can cause errors in incorrect lists/segments/emails.

Desvantagens:

An ESP has to encompass so many features to be useful and there are some that Iterable doesn't have or have just recently launched, such as an analytics dashboard to see how campaigns are performing against each other. Iterable has definitely focused on the advanced segmentation and workflows, but still has to build a lot of other core features that email marketers will find necessary.

Andrew H.
strategist in EUA
Relações públicas e comunicações, 11-50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Iterable is great! Great for marketing for agencies

5 há 4 anos

Comentários: Email marketing

Vantagens:

I like that it's incredibly easy to use. As opposed to a software like salesforce thats much less user friendly, iterable is super simple, but still lots of features.

Desvantagens:

There are a few issues sometimes with the third party drag and drop feature, but other than that I haven't ran into any big issues.

George W.
Marketing Designer in GB
Publicidade e marketing, 201-500 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

It makes email marketing so easy!

5 há 3 anos

Vantagens:

It's easy to use and understand. It's also very easy for me to create an email template for the rest of the team to use. The feature of multiple accounts is also a great way to easily switch between teams.

Desvantagens:

There's a few bugs here and there, but the support team are always happy to help me out! I do wish there was an easy way for me to upload images for the email templates.

Laura B.
Marketing Manager in
Imobiliárias, 1 001-5 000 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação
Fonte: SoftwareAdvice

Iterable is a game changer of an ESP

5 há 5 anos

Vantagens:

Intuitive, clean UI and UX. Amazing customer support that's very responsive, knowledgeable and always eager to help. Iterable is very receptive to user feedback, and is constantly improving and building the too

Desvantagens:

The only issue I've had is with load times with list segmentation here and there- but nowhere near the level of frustration I've had with other legacy systems.

Avaliador Verificado
- in GB
Usuário do LinkedIn Verificado
Serviços financeiros, 51-200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Excellent for workflows, but lacking in other areas

4 há 3 anos

Comentários: I really like Iterable and I think they're on to a winner, it does feel like they're still in early stages as not everything feels completely ironed out

Vantagens:

The workflow functionality is really great and offers a lot of opportunities for CRM management

Desvantagens:

Certain features don't function as you'd expect them to, and report stats aren't as clear and easy to use as competitors.

Avaliador Verificado
Counseling Intern in EUA
Usuário do LinkedIn Verificado
Clínica de saúde mental, 201-500 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Very helpful for omnichannel marketing

5 há 3 anos

Comentários: This software makes it much easier to work with cross channel marketing. I was able to keep track of my data easily and make sure that I had accurately uploaded everything, which eased my anxious mind. Being able to present the data from the marketing easily to administrators was also useful.

Vantagens:

I loved that I could easily update social media, email, mobile, and blogs with slightly different campaigns. It took me much less time than before when I had to do individual updates.

Desvantagens:

Still difficult to upload photos - process is a little tedious compared to the ease available in other areas.

Avaliador Verificado
Email Marketing Manager in EUA
Usuário do LinkedIn Verificado
Internet, 51-200 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Great Flexibility to do what you need

4 há 3 anos

Comentários: Its been great, the customer support really surprised me - they're very responsive.

Vantagens:

The database structure is similar to our CRM - so it houses all our data and allows me to access and data point I need. Handle bars are easy to use to customize based on any information and access any information about a lead in an email.

Desvantagens:

Its one thing that they say they're working on: in the database there are objects with arrays. However, in segmentation if you want to query against two fields in an array, it wont look for the criteria to match in the same array, they can be in different arrays.

Avaliador Verificado
Product manager in Finlândia
Usuário do LinkedIn Verificado
Produção audivisual, 501-1 000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Powerful marketing automation platfor

4 há 10 meses

Comentários: We have use it over 3 years, good platform

Vantagens:

Easy to use, very good workflow and segmentation tool. You can send email and sms if you have twilio. Y

Desvantagens:

Segmenttation tool is very good, but is. not easy to use. dosen t have any cms or CRM

Avaliador Verificado
growth in EUA
Usuário do LinkedIn Verificado
Serviços e tecnologia da informação, 1 001-5 000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Best email workflow tool

4 há 6 meses

Vantagens:

Default standard for email drip campaigns. This is Iterables core competency and it shows.

Desvantagens:

As an add on, sms platform, it is somewhat limited as base customer database format still requires every user to have an email address. Which makes sense in an email only world but is limiting for phone number only records