--- description: Tudo sobre Iterable: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Iterable - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Automação de Marketing](/directory/6/marketing-automation/software) > [Iterable](/software/143902/iterable) # Iterable Canonical: https://www.capterra.pt/software/143902/iterable Page: 1 / 4\ Seguinte: [Next page](https://www.capterra.pt/software/143902/iterable?page=2) > Iterable é a plataforma de marketing de crescimento que potencializa a verdadeira relevância omnicanal em escala. > > Verdict: Rated **4.3/5** by 63 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Iterable? O alvo é profissionais de marketing de crescimento em empresas de consumo em comércio eletrônico/varejo, entretenimento, entrega, educação e recrutamento. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **4.3/5** | 63 Avaliações | | Praticidade | 4.3/5 | Based on overall reviews | | Suporte ao cliente | 4.4/5 | Based on overall reviews | | Relação qualidade/preço | 4.2/5 | Based on overall reviews | | Recursos | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Iterable - **Location**: San Francisco, EUA - **Founded**: 2013 ## Commercial Context - **Target Audience**: 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Available Countries**: Alanda, Albânia, Alemanha, Andorra, Austrália, Bielorrússia, Bulgária, Bélgica, Bósnia e Herzegovina, Canadá, Chipre, Chéquia, Cidade do Vaticano, Croácia, Dinamarca, Eslováquia, Eslovénia, Espanha, Estados Unidos, Estónia and 36 more ## Recursos - A/B Testing - Análise de dados de campanhas - Automação de marketing - Ações ativadas por eventos - Banco de dados de contatos - CAN-SPAM Compliance - CRM - Campanhas gota a gota - Conteúdo dinâmico - Editor de WYSIWYG - Gerenciamento de contatos - Gestão da comunicação - Gestão de assinantes - Gestão de campanhas - Gestão de canais - Gestão de modelos - Importação/exportação de dados - Marketing de multicanal - Marketing por e-mail - Marketing social - Modelos personalizáveis - Multi-Channel Attribution - Múltiplas campanhas - Notificações por push - ROI Tracking - Rastreamento de e-mails - Rastreamento de engajamento - Rastreamento de visitantes do site - Relatórios e análise de dados - SMS Marketing - Segmentação - Segmentação de clientes ## Integrations (3 total) - Adobe Commerce - Mixpanel - Segment ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Assistência 24/7 - Bate-papo ## Category - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) ## Categorias relacionadas - [Ferramentas de Automação de Marketing](https://www.capterra.pt/directory/6/marketing-automation/software) - [Ferramentas de Email Marketing](https://www.capterra.pt/directory/30013/email-marketing/software) - [Software de Gestão de Campanhas](https://www.capterra.pt/directory/30012/campaign-management/software) - [Ferramentas de Engajamento com Cliente](https://www.capterra.pt/directory/30906/customer-engagement/software) - [Software de Mobile Marketing](https://www.capterra.pt/directory/31308/mobile-marketing/software) ## Alternativas 1. [Brevo](https://www.capterra.pt/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Mailchimp](https://www.capterra.pt/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.capterra.pt/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [ActiveCampaign](https://www.capterra.pt/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [Systeme.io](https://www.capterra.pt/software/198994/systeme) — 4.8/5 (2126 reviews) ## Avaliações ### "Fantastic email marketing software with great workflows" — 5.0/5 > **Alan** | *24 de setembro de 2020* | Software | Recommendation rating: 9.0/10 > > **Vantagens**: The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well. > > **Desvantagens**: Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy. > > Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals. ----- ### "My Experience with Iterable Explained in a Review" — 5.0/5 > **Andrew** | *16 de abril de 2025* | Design | Recommendation rating: 10.0/10 > > **Vantagens**: Iterable enhances cross-channel marketing campaigns orchestration which unify customer experiences in real-time. The availability of robust personalization and segmentation tools is an added advantage since it is easy to segment audiences based on location and behaviors. > > **Desvantagens**: There has really been nothing that I encounter as a flaw when using Iterable for graphic designs campaigns. ----- ### "Easy to use tool" — 5.0/5 > **Flavio** | *25 de fevereiro de 2026* | Bancos | Recommendation rating: 8.0/10 > > **Vantagens**: Nice tool that has an interface really ease to use. Iterable records various customer events, which are visible in two formats - charts and table listing, which helps us to understand better customer's behaviour and target marketing campaigns, also manage targeted emails sent to customers. > > **Desvantagens**: Sometimes if the number of messages sent to Iterable are high, their API gets overwhelmed and we can get some error messages returned. > > In overall, Iterable is a nice tool to have in company that allow us to understand better our customer base. ----- ### "Good product, poor aftersales experience." — 3.0/5 > **Naina** | *15 de maio de 2025* | Automotivo | Recommendation rating: 6.0/10 > > **Vantagens**: Super flexible, allows lots of customization. Good for scale. Onboarding process was quick and helpful. > > **Desvantagens**: - Aftersales service. We signed up for their email and SMS 5 months ago. Our SMS have been blocked twice in the past 1 month, and they have zero accountability for it. They refuse to tell us why they block us, or what we can do to prevent it in the future. - Hidden fee - they charge extra for something as simple as creating new senders, something which is usually self serve in even the most basic tools and they don't tell you this when signing you on. - Reporting - not reliable. You get different numbers when you open different reports. It took us multiple emails to tell them there was an issue when our unique open rates were higher than open rates. > > While the onboarding (outsourced) experience and sales experience was good, I find myself struggling with basic things as setting up new senders. We have been blocked twice from sending SMS, and they don't seem to move very quickly on such business critical issues either. I am weary of signing on new products with them, because I also don't know which parts of the tool will be free to use, and what I would have to pay for after I have signed. You should really probe into that aspect if you're looking to onboard them. ----- ### "Great tool for managing marketing channels at scale" — 4.0/5 > **Tim** | *12 de janeiro de 2026* | Publicidade e marketing | Recommendation rating: 8.0/10 > > **Vantagens**: Iterable is a versatile tool that I've used for 9+ years for marketing campaigns. It's workflow capabilities are by far the most seamless setup compared to the competition. Email and texting all with one tool making campaign setup easy and straight forward. > > **Desvantagens**: Occasional support issues and minor bugs that sometime take a bit to get the answers on what happened (nearly every tool will have these problems). > > Great tool hoping it continues to outperform competitors in the space who are ever evolving and improving their product but for now would recommend it as one of the better marketing tools for email and texting. ----- Page: 1 / 4\ Seguinte: [Next page](https://www.capterra.pt/software/143902/iterable?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/143902/iterable) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Structured Data