---
description: Tudo sobre Appcues: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
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title: Appcues - Preço, avaliações e classificação - Capterra Portugal 2026
---

Breadcrumb: [Home](/) > [Software de Adoção de Tecnologia Digital](/directory/31638/digital-adoption-platform/software) > [Appcues](/software/139216/appcues)

# Appcues

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> Appcues é a maneira mais fácil de personalizar a experiência do produto sem nenhum código.
> 
> Verdict: Rated **4.8/5** by 100 users. Top-rated for **Probabilidade de recomendação**.

-----

## Resumo

### Quem usa Appcues?

Qualquer empresa que tenha um aplicativo de Internet e ofereça um produto com avaliação gratuita ou freemium se encaixa no perfil ideal dos clientes da Appcue.

## Quick Stats & Ratings

| Metric | Classificação | Detail |
| **Geral** | **4.8/5** | 100 Avaliações |
| Praticidade | 4.6/5 | Based on overall reviews |
| Suporte ao cliente | 4.8/5 | Based on overall reviews |
| Relação qualidade/preço | 4.6/5 | Based on overall reviews |
| Recursos | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Appcues
- **Location**: Boston, EUA
- **Founded**: 2013

## Commercial Context

- **Preço inicial**: 250,00 US$
- **Modelo de preços**:  (Teste Grátis)
- **Target Audience**: 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+
- **Deployment & Platforms**: Nuvem, SaaS, baseado na web, iPhone (celular), iPad (tablet)
- **Idiomas**: inglês
- **Available Countries**: Alemanha, Austrália, Brasil, Bélgica, Canadá, Dinamarca, Espanha, Estados Unidos, França, Israel, Países Baixos, Polónia, Reino Unido, Suécia, Índia

## Recursos

- Elaboração de conteúdo
- Ferramentas self-service 
- Gestão de lançamento
- Orientação contextual
- Processo de integração dos usuários
- Segmentação por público
- Treinamento no app

## Integrations (14 total)

- Amplitude
- Customer.io
- Google Analytics 360
- Heap
- HubSpot CRM
- Intercom
- Klaviyo
- Mailchimp
- Mixpanel
- STACK
- Segment
- Slack
- Vero
- Woopra

## Opções de suporte

- Email/Help Desk
- Base de conhecimento
- Suporte por telefone

## Category

- [Software de Adoção de Tecnologia Digital](https://www.capterra.pt/directory/31638/digital-adoption-platform/software)

## Alternativas

1. [Product Fruits](https://www.capterra.pt/software/1011214/product-fruits) — 4.7/5 (89 reviews)
2. [Whatfix](https://www.capterra.pt/software/143008/whatfix) — 4.6/5 (77 reviews)
3. [Pendo](https://www.capterra.pt/software/151951/pendo-platform) — 4.5/5 (238 reviews)
4. [Amplitude](https://www.capterra.pt/software/158741/amplitude) — 4.6/5 (67 reviews)
5. [WalkMe](https://www.capterra.pt/software/131194/walkme) — 4.4/5 (63 reviews)

## Avaliações

### "Help Your Customers Adopt Your Platform Quicker\!" — 5.0/5

> **Jared** | *11 de dezembro de 2019* | Software | Recommendation rating: 10.0/10
> 
> **Vantagens**: Appcues easily allows us to add in-app messaging to our customers for onboarding, new feature announcements, outage reporting and surveys/feedback. Their interface lays over our app, so we can add various flows and cues without having to bug (pun intended) our engineering team. There's some great reporting features and a good amount of customization through their API and their new integration with Salesforce.
> 
> **Desvantagens**: The tool can be a bit buggy at times. If I'm working on a flow, sometimes it won't save my work or may get stuck, so I'll have to refresh the flow builder and pickup where I left off. Also, I can understand how it's challenging to build a UI to do what they do, but I do think there could be some improvements without their builder that would make it a bit more intuitive. I was also very surprised that Appcues didn't use their own product for walking a new user through using their flow builder.
> 
> Appcues has been great for efficiently communicating to current customers about new features, updates or issues with our platform being down. We've enjoyed using it so far, but need to take better advantage of all the ways it can be implemented by different departments. We have found that our users' interaction with Appcues has been fairly lower than we'd like, but look to improve the adoption.

-----

### "So glad I convinced the boss to pay for this" — 5.0/5

> **Anthony** | *5 de dezembro de 2019* | Serviços e tecnologia da informação | Recommendation rating: 10.0/10
> 
> **Vantagens**: It's incredibly easy to use, the interface is nice and simple - they've prioritised this over just making it look impressive. It doesn't take much time to build impressive and effective experiences for customers. Best of all it allows me to provide the right assistance to my customers at the right time.
> 
> **Desvantagens**: The installation is difficult/impossible without the intervention of a developer. It seems to be a very 'American' business in that there's an assumption that creating experiences in English is enough for most people, support for multilingual flows/checklists/NPS is an enterprise feature - which I find bizarre.
> 
> We're using it to provide a far better onboarding experience for new users. It's been great so far and we're excited as we're two months in and haven't really scratched the surface of what's possible with Appcues.

-----

### "Terrible support, clunky set-up" — 1.0/5

> **Avaliador Verificado** | *9 de março de 2022* | Produção audivisual | Recommendation rating: 0.0/10
> 
> **Vantagens**: Do not buy this if you aren't part of the \[SENSITIVE CONTENT\] team, they will say it can all be done without \[SENSITIVE CONTENT\] when being sold to you, but it can often require development of the product to meet what Appcues needs. If you're in the UK DO NOT purchase, support is only in the US so be prepared for late night emails and waiting for complicated email responses.
> 
> **Desvantagens**: The troubleshooting&#10;The UI&#10;The overcomplicate set-up
> 
> Poor service, not intuitive.

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### "Appcues allows our Marketing team to accomplish more than ever before." — 4.0/5

> **Palmer** | *19 de junho de 2020* | Publicidade e marketing | Recommendation rating: 8.0/10
> 
> **Vantagens**: Appcues' Chrome extension is far and above one of it's most useful features. We are able to construct and visualize flows where it matters, within our app. Being able to quickly enable and disable it makes a huge difference in our workflow.
> 
> **Desvantagens**: Occasionally, the Chrome extension can be buggy. This has led to some frustrating moments or awkward presentations where I've struggled to get the app to behave. Overall, this hasn't been a large blocker to seeing success with the app.
> 
> Our Marketing team previously had to rely on developers to implement models or flows that would allow us to help engage our customers further by either activating them on unused features or highlighting product improvements. With Appcues, we are now able to improve customer engagement as well as create further messaging around new offers or opportunities to improve their experience within our app.

-----

### "Great tool for building in-app tutorials" — 4.0/5

> **Alan** | *11 de novembro de 2020* | Software | Recommendation rating: 7.0/10
> 
> **Vantagens**: I liked that they made it very easy for a non-developer to build and release guides in our app. This saved us time and energy in the dev department, which is invaluable.
> 
> **Desvantagens**: They used a chrome extension as the builder to create the guides, which could be a bit finicky. At the same time, it gave them the ability to update and make fixes very quickly. I also didn't like that we had to integrate with a third party to get deeper analytics about our users.
> 
> It was a good tool, with great support all around. We needed more analytics into our users built in natively. I would recommend anyone who simply needs a few guides created in their app to check them out\!

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