Avaliações do Salesforce Marketing Cloud Account Engagement

Great Marketing Tool

Comentários: It has been a decent overall experience

Vantagens:

The feature I like most is the ease with which we can communicate with our clients, it is easy to send regular updates through the integrated system of Salesforce. Has made marketing efforts that much easier in terms of increasing outreach

Desvantagens:

It is not easy to customise reports on the software. That is one feature that i dislike.

Unlocking the Power of Customer Data with Salesforce Marketing Cloud Account Engagement

Comentários: Salesforce Marketing Cloud Account Engagement has been great for me. It has helped us increase customer engagement and loyalty to a great extent.The platform's ability to be customized is a feature I adore. We have been able to develop customized and narrowly focused campaigns that have been well received by our clients and resulted in higher engagement rates. We can use the real-time data provided by the analytics and reporting features to make data-driven decisions about our marketing strategies. These features are also very helpful.The ease of use of Salesforce Marketing Cloud Account Engagement is another feature I enjoy. It is simple to use and navigate, despite having so many options and features. We were able to use the platform to its full potential and were able to get up and running fairly quickly.

Vantagens:

I have to say that the most thing I like about Salesforce Marketing Cloud Account Engagement is that it gives me a complete view of how our customers are interacting with each of our channels. I can easily measure their behavior, determine which campaigns are most popular with them, and adjust our content and messaging accordingly.One personal experience that stands out is when we used Salesforce Marketing Cloud Account Engagement to run a targeted email campaign. We were able to make data-driven decisions regarding future campaigns because the analytics and reporting features showed us which emails had the highest open rates and click-through rates. It was wonderful to see how our efforts were affecting customers' experiences with our brand in real time and to know that we were making a difference.In general, I believe that Salesforce Marketing Cloud Account Engagement is a useful tool for marketers who want to increase customer engagement and loyalty.

Desvantagens:

To be honest, the fact that Salesforce Marketing Cloud Account Engagement can occasionally be somewhat overwhelming is the feature that I find least appealing. It can take some time to get used to using all of the features and options because there are so many of them.When we first started using Salesforce Marketing Cloud Account Engagement, one personal experience comes to mind. We had a lot of questions about how to use certain features, so we had to learn and play around a lot. It required a long time to find a workable pace, however when we did, we viewed the stage as unbelievably strong and supportive.In spite of the underlying expectation to learn and adapt, I would in any case energetically prescribe Salesforce Marketing Cloud Account Engagement to any advertiser hoping to further develop client commitment and dependability. The advantages far outweigh any minor issues we might have had.

It offers more than it can handle. Terrible support. Way too expensive.

Comentários: We were able to update designs for emails and landing pages (with limited selection) but deliverability suffered greatly.

Vantagens:

There's some good features like email drip campaigns, landing pages and forms but they all have their drawbacks. The drip campaigns we found were never getting delivered and going to spam, no one ever opened the emails. The landing pages only provide 4 or 5 designs and only one of them is even possibly usable. You'll need to code your own. The forms are extremely complicated, I've been using for a few years and I still have no idea how to customize them to improve the designs. Basically just too complicated all around. I don't have any pros really, anything good I can find a con for. Don't get fooled into buying this software.

Desvantagens:

We purchased Pardot on a three year contract expecting much more than we were given. We are a news publication that sends out daily alerts that our customers pay for and were told by their sales team this was the best email delivery software out there - obviously we know they all say that but this software isn't even close. Pardot purchased Exact Target and sends out of their email. Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up. We have had to work with hundreds of subscribers to mark our emails as a safe sender through IP and Domain whitelisting and sometimes that doesn't even work. That and they fact that the reporting and features in many ways have no flexibility make this software very frustrating for us. In the beginning we were provided a chat function to contact support and found that there wasn't really much they could do for us other than redirect us to links that did not fix our problems - this would end up turning into a ticket that would rarely be resolved. After about a year they did away with the chat function altogether and told us if we want it back we need to pay an extra per month. This is already an EXTREMELY expensive software so for them to turn their back on us for another money grab was a spit in the face. We're done with them and looking forward to the contract expiring early next year.

A Powerful Marketing Solution But Very Expensive

Vantagens:

The ability to integrate with Salesforce CRM is a major advantage, as it allows businesses to get a complete view of their customers and personalize their marketing messages accordingly.Salesforce Marketing Cloud Account Engagement offers a range of tools for multichannel marketing, including email, social media, mobile, and web.The platform offers advanced segmentation features, allowing businesses to target specific customer segments with tailored marketing messages.The platform offers a range of analytics tools to help businesses measure the effectiveness of their marketing campaigns and make data-driven decisions.

Desvantagens:

It can be complex and difficult to navigate, which can make it challenging for new users to get started.The platform is quite expensive, which may make it less accessible to small businesses with limited budgets.Customer support is very slow to respond or not very helpful.

Review of Salesforce Marketing Cloud Account Engagement

Comentários: I am using Salesforce Marketing Cloud Account Engagement for my business and I am very impressed by the powerful features it offers. It allows me to easily create and manage personalized customer journeys, track engagement, segment my audience, and deliver automated messages. The drag and drop interface makes it easy to build complex campaigns, and I am able to customize all of the elements to suit my needs. With the Salesforce Marketing Cloud Account Engagement platform, I can see how successful my campaigns are and make adjustments accordingly. Highly recommended for anyone looking for an intuitive and powerful platform for their marketing efforts.

Vantagens:

Enables direct access to customer dataProvides insights into customer behaviorOffers custom campaign management toolsMakes it easy to create and manage automated campaignsIncreases customer engagement and loyaltySupports multi-channel marketing campaignsIntegrates with other Salesforce productsOffers an intuitive and user-friendly interface

Desvantagens:

Can be difficult for customers to understand the features and capabilities of the platform.Can be expensive to upgrade or add additional features.Limited customization options compared to other marketing platforms.Limited integration options compared to other marketing platforms.

Not the easiest to implement or maintain for startups, not worth the high cost

Comentários: Overall, we didn't get the most use out of it mainly because its ease-of-use didn't turn out to be as advertised and sold. When you buy salesforce and pardot together, you're sold on the premise that it's 'one system', but at the end of the day they're still two separate systems that sync back and forth just like any other marketing automation tool. It just didn't turn out to be worth the heavy cost.

Vantagens:

Form handlers, automation/workflow builder, not much else.

Desvantagens:

The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only available in their higher tiers). We didn't like not being able to relate marketing email activity to einstein activity sync. User interface could use some work as well; just not there yet overall.

cloud app

Vantagens:

this program is very useful for companies that use Salesforce and becomes this company with cloud data sales to review with analyze data

Desvantagens:

this app is very important for companies of sales to show data to their customer and I know this app with any concern about it like no issue system with it

Automate your marketing

Comentários: Very good working tool to save time doing a lot of work

Vantagens:

I really like the understanding of which the interface of this software allows me to perform my tasks

Desvantagens:

Frankly, I didn't have any problems with its use at first.

An Implementation Tool For Those Must-Have Projects

Comentários: A Must-Have Tool For All Your Marketing Needs.

Vantagens:

Help centralize all your marketing needs within Salesforce. From start to finish built an experience for your customers. Helps you take the steps you need to automate tasks to simply your daily agenda.

Desvantagens:

Provide more help files and step-by-step instructions.

You can engage your account community with the assistance of a number of tools and features provided

Comentários: Personalized content, tailored marketing, and optimization based on data and analytics are all necessary for increasing account interaction. You can boost engagement and improve outcomes for your company by concentrating on these crucial strategies and tactics.

Vantagens:

To tailor your communications to various target groups, use dynamic content and segmentation. By making your communications more pertinent and suited to the wants and requirements of your community, this can help increase engagement.

Desvantagens:

Monitor your engagement metrics: To track the success of your ads and make necessary changes, use Marketing Cloud engagement metrics like read rates, click-through rates, and conversion rates.

Pardot Helps us Treat Each Donor as an Individual

Comentários: Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Vantagens:

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Desvantagens:

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

The best Marketing Automation tool out there!

Comentários: The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Vantagens:

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Desvantagens:

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

Integrates well with Salesforce but lacks features of competitors

Vantagens:

The fact that it integrates natively with Salesforce is Pardot's best feature. The engagement studio automation product is great as well, making it really easy to create drip campaigns and other conditional flows.

Desvantagens:

The email builder is 10 years behind competitor's builders. To get things to behave, you have to code emails in html. The WYSIWG builder is poor, but asset management of images and files is even worse. Competitors like MailChimp and ActiveCampaign have much better platforms for designing beautiful, responsive emails.

Salesforce integration oversold, but excellent in its own right

Vantagens:

Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks. Tracking and automation is very well thought out and easy to use. The product has a straightforward method of tracking campaign results and attribution, all of which can then be pushed into Salesforce for comprehensive reporting on prospect-to-purchase management and measurement. Pardot's greatest strength lies in its ease of use. No marketing automation software is going to be SIMPLE, but Pardot shines in the consistency between its many functions. Nothing feels tacked-on or different from other tools. If you can create a campaign, you can create a complex segmentation rule, and you can manage your social media posts, as it all works identically. The marketing automation function, Engagement Studio, has gone through substantial recent updates and I consider it best-in-class for ease of use and functionality. If true automation is your #1 concern, this is a great choice. Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably. If you are experienced in systems of these sorts, you will quite likely not need to take advantage of any external training (or SF's accelerator options).

Desvantagens:

Pardot is a Salesforce product, and its integration is excellent, but it is just that - an integration. Pardot works like a third party service connected with Salesforce, as opposed to a native extension. Lists are synchronized, along with the sort of bugs and frustrations that come with bi-directional synchronization, and some Salesforce functions (notably custom objects) are not as fully fleshed out as one might hope. In some ways, other solutions do a better job synchronizing with Salesforce. That said, Pardot's setup is the simplest I've used, and having unified support for CRM and marketing automation is also a tremendous advantage when I do run into any hang-ups. Also, while Pardot's feature set is great, some of its tools are in need of substantial upgrades to keep up with the competition. Its WYSIWYG email and landing page tools aren't responsive and are far outclassed in ease of use by Mailchimp and other lower cost options (although if you're comfortable with HTML and developing your own templates, it's not bad at all). It is progressively being updated and modernized, but it obviously takes time, and there can be minor frustrations when you see other tools that are smoother or more approachable. But I have never found this to set a limit on what's possible, only an opportunity for things to be faster and easier for less-expert users.

Pardot is somewhat sophisticated

Comentários: Great tool - has more sophisticated features than less expensive tools, but is more complex to use.

Vantagens:

Easy to build and send emails, manage contacts, track lists/segmentation, and built automation. You can also setup scoring/grading to see your interest/lead interest.

Desvantagens:

The integration with Salesforce is a bit confusing, and they change the way it's implemented with every release. This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing.

Amazing tools.

Comentários: My experience was for the most part positive. Pardot is powerful and reliable, I found it to be useful for the most part, they just need to revise the e-mail marketing tools and it will surely become a market standard.

Vantagens:

Even though it might seem a little bit complex to use, Pardot gets easier as you learn how to use it, it has a very intuitive structure that anyone can learn on the fly, with a clean dashboard and well -labeled banners/icons combined with a sleek graphic interface. The automation efectiveness is impressive and compelling, and its multi-platforms capabilites are beyond any other competing alternative, specially how it connects with Social Media and Salesforce. You can instinctively customize how it manages the data feed, giving away a set of rules that Pardot follows beautifully, filtering everything at your command with great results. It is probably the most complete and fully integrated Marketing Automation software in the market, with the nicest set of tools necessary to supply all your necessities and more.

Desvantagens:

Pardot is rather expensive and probably not suitable for small enterprises. The e-mail managing/creation/customization interface needs to be worked out, even though it works great most of the times, it tends to have issues with Gmail servers. Sending e-mail templates gets complicated, specially because it has a tendency to crash when some custom coding is involved; this usually forces you to adapt to something that does not bug the system instead of doing what you are actually adapted to. Even though mostly everything is user friendly, the e-mail marketing tools are over complicated, it might deliver the results you're looking for but it will cost you a lot of toggling.

Best if you use SalesForce Sales Cloud

Comentários: We use Pardot as a marketing automation platform including email management, automated nurtures, lead scoring, engagement tracking, etc.

Vantagens:

The best part of Pardot is the integration with SalesForce and being able to push and pull a variety of information into and from both systems.

Desvantagens:

The UI is pretty poor and there are some key features such as in-depth reporting that the system is still lacking

Pardot - Ease of Use

Comentários: Dissatisfied. I have worked with other systems as a sales person but as an administrator it could certainly use some enhancing and development to make it better. Unfortunately being under the umbrella of Salesforce will set that back for a while. They are just satisfied it works and you can ultimately get the job done. Unfortunately, not caring about their customers frustration level will get them one day.

Vantagens:

Ability to segment your prospects into silos that can help determine which direction will bring the best return on our investment of time. I also like the ability to add photos of our work. We offer a very visual product that clients need to see which will help with their buying decision. Finally, the ability to schedule email drops which allows me to not consume network speed since I can do it after business hours.

Desvantagens:

Workflows are not well established. It took me a while to learn them because they do not flow logically. A training documentation does not outline any type of logical flow for some of the common ways people work. Secondly, support is lacking. I do think this is a Pardot issue directly but a Salesforce issue. Your best support person is Mr. Google since he knows everything and you do not have to fill out multiple screens hoping you get to the right person.

It gets the job done...but requires a ton of workarounds

Comentários: It feels like Pardot isnt getting nearly the amount of attention from Salesforce as it should. I used it over the course of a year and noticed that it would take months to roll-out incredibly important features.

Vantagens:

Once you've thoroughly understood all the features in Pardot, it can be quite easy to use for simple things. Their Engagement Studio, in particular, is incredibly built-out. It's also nice to have that sync with SFDC across fields. Lastly, the dynamic content was super helpful when we needed to update email templates across the board.

Desvantagens:

- The email wizard takes a LONG time to load, even if you want to change something small, like preheader text. Additionally, it can take HOURS to render samples from their built-in litmus integration. For a company as advanced as Salesforce, you'd think this would be an easy feature to use. - From the day they linked Pardot and SFDC campaigns, there were severe bugs with email stats. I think they have solved the issue, but the fact that it took months meant we weren't able to capture that data easily. -To the point above...email stats are not easy to find in Pardot. There is a page that gives you the basics for email templates, but as for one-off email sends, forget about it. The reporting tab is just not good compared to any other email automation product on the market.

Pardot for Non Profits

Vantagens:

As a small non profit, being able to have a tool with a lot of automation enables us to be a lot more efficient in terms of marketing campaigns, news letter management, and integrated forms with our CRM and analytics. Our productivity would not be as high as an organization without Pardot as a tool.

Desvantagens:

The Salesforce - Pardot integration can be very finicky and requires a lot of maintenance to ensure it's working properly. For instance, we are having issues reading opportunities and have been back and forth with the customer support team to figure out to resolve the issue for 2 weeks now

Powerful tool

Comentários: I would say this is a very powerful tool because it's integrated with the CRM. One really useful tool is the Engagement Studio, you can create email flows and know their results.

Vantagens:

I like that the leads are syncronised automatically with salesforce including the source where the lead came from. When this leads is converted (he/she buys) we can know where it came from.

Desvantagens:

The UX still needs to improve. The graphic design of the platform looks a little bit old but nothing too bad. After using it for a couple of months you get use to it and you can move fast in the platform.

Everything has a learning curve

Comentários: Pardot's just great overall, every tool has a grace period of learning and individualizing the use - you can't always read a KB article and have things humming, you have to hit the dirt face first a few times, show some humility, not break the law and find your fit with how you use it most effectively.

Vantagens:

Once you understand the areas of Pardot and how affective they are throughout the areas of your marketing efforts and establish a synergy it's a great tool that's used frequently to solve and offload processes from other, potentially costly systems.

Desvantagens:

My con is a con that anyone would have, it's a different UI, capabilities are different in some contexts, and it really just takes a matter of time to feel it out and get comfortable with. If time is that bad of a con, than we'd all have a bad wrap. I do with their integrations were a bit long but with most things going to Salesforce and Pardot having a bond with it, we can solve things through that channel.

100% YOY Increase in Leads with Pardot and Salesforce Intergration

Comentários: We've been using Pardot for years to manage emails and landing pages, but once we added Salesforce, we saw a dramatic increase in Pardot's usefulness. Having the ability to score prospects' interactions on the web and easily hand off warmed up leads has made a real impact.

Vantagens:

- Once you have solid templates built, creating new emails and landing pages is very fast - Integration with Salesforce is solid, no issues with data sync in either direction - Automation rules (especially b/t Salesforce and Pardot) can take care of a lot of mundane tasks without needing to remember to do them

Desvantagens:

- Getting started with the Program can be tough because there is so much it can do - Reporting on data can be difficult to figure out. Not on a per-email basis, but rather on Campaign-level performance. There seem to be multiple places to get information and they don't always match up. - Landing page templates are not responsive. Seriously! You have to have a web designer built and import them to be useful

Pardot integrated seamlessly with Salesforce!!

Vantagens:

Pardot and Salesforce work well together. It includes the ability to customize the look and feel of email, landing pages and sign up forms. Lead scoring is another powerful and helpful feature for huge sales insights.

Desvantagens:

Improve the email editor. Exorbitantly priced- not suitable for the small businesses. There is a room to improve in terms of reporting.

Does the job but don't expect custom reporting

Comentários: I think Pardot gets you 2/3rds of the way their with Marketing automation and you have to augment with other tools to get the rest of the way. If you use SalesForce connected to Pardot then you really have to do all of your reporting in SalesForce or it gets really confusing trying to sync the two together.

Vantagens:

I like that they have a landing page builder but their user interface for building landing pages should be more competitive with what's in the market. I like their email campaign builder interface and the drip marketing tool.

Desvantagens:

Their reporting is lacking because you can't customize it. It's hard to really know track leads through the pipeline and recycle them when they aren't ready to buy. The tagging and folder structure isn't intuitive and takes a bit to get used to.