--- description: Tudo sobre Cision: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Cision - Preço, avaliações e classificação - Capterra Portugal 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Relações Públicas](/directory/10033/public-relations/software) > [Cision](/software/129611/cision) # Cision Canonical: https://www.capterra.pt/software/129611/cision Page: 1 / 5\ Seguinte: [Next page](https://www.capterra.pt/software/129611/cision?page=2) > A Cision é uma provedora líder global de software e serviços de gerenciamento de mídia ganha para profissionais de relações públicas e comunicações de marketing. > > Verdict: Rated **3.8/5** by 89 users. Top-rated for **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa Cision? Seja você um profissional de comunicação ou um membro da mídia, a Cision reúne todos os elementos necessários para divulgar sua história. ## Quick Stats & Ratings | Metric | Classificação | Detail | | **Geral** | **3.8/5** | 89 Avaliações | | Praticidade | 3.8/5 | Based on overall reviews | | Suporte ao cliente | 3.7/5 | Based on overall reviews | | Relação qualidade/preço | 3.5/5 | Based on overall reviews | | Recursos | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Cision - **Founded**: 1867 ## Commercial Context - **Preço inicial**: 1,00 US$ - **Target Audience**: Profissional autônomo, 2 - 10, 11 - 50, 51 - 200, 201 - 500, 501 - 1 000, 1 001 - 5 000, 5 001 - 10 000, 10 000+ - **Deployment & Platforms**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Available Countries**: Alemanha, Austrália, Canadá, Estados Unidos, Irlanda, Nova Zelândia, Reino Unido ## Recursos - A/B Testing - Acompanhamento de atividades - Análise da concorrência - Análise de dados de campanhas - Análise de dados do site - Análise de dados visual - Análise de sentimentos - Análise de tendências - Análise do público - Atualização automática - Banco de dados de contatos - Coleta de dados de multicanal - Criador de comunicados de imprensa - Distribuição de e-mails - Distribuição de multicanal - Gerenciamento de contatos - Gestão da comunicação - Gestão da reputação - Gestão de ativos digitais - Gestão de mala direta - Gestão de notas da imprensa - Indicadores de desempenho - Integração de redes sociais - Media Monitoring - Monitoramento - Monitoramento da concorrência - Monitoramento da imprensa - Monitoramento das redes sociais - Monitoramento de campanha - Monitoramento do KPI - Multi-Channel Attribution - Painel - Pesquisa e filtro - Planejamento de campanhas - ROI Tracking - Rastreamento de conversão - Rastreamento de engajamento - Rastreamento de marca - Real-Time Notifications - Relatórios e análise de dados - Relatórios e estatística - Relatórios personalizáveis - Visualização de dados ## Opções de suporte - Email/Help Desk - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [Ferramentas de Relações Públicas](https://www.capterra.pt/directory/10033/public-relations/software) ## Categorias relacionadas - [Ferramentas de Relações Públicas](https://www.capterra.pt/directory/10033/public-relations/software) - [Ferramentas de Monitoramento de Redes Sociais](https://www.capterra.pt/directory/31028/social-media-monitoring/software) - [Ferramentas de Social Listening](https://www.capterra.pt/directory/33397/social-listening-tools/software) - [Ferramentas de Análise de Marketing](https://www.capterra.pt/directory/31018/marketing-analytics/software) - [Ferramentas de Análise de Redes Sociais](https://www.capterra.pt/directory/31655/social-media-analytics-tools/software) ## Alternativas 1. [Google Analytics 360](https://www.capterra.pt/software/177042/google-analytics) — 4.7/5 (8090 reviews) 2. [HubSpot Marketing Hub](https://www.capterra.pt/software/171840/hubspot-marketing) — 4.5/5 (6222 reviews) 3. [Zoho Social](https://www.capterra.pt/software/159351/zoho-social) — 4.7/5 (3401 reviews) 4. [Reportei](https://www.capterra.pt/software/180418/reportei) — 4.7/5 (241 reviews) 5. [Omnisend](https://www.capterra.pt/software/153508/omnisend) — 4.7/5 (836 reviews) ## Avaliações ### "Keeps Us Current\!" — 4.0/5 > **Corey** | *3 de março de 2022* | Gestão de organizações sem fins lucrativos | Recommendation rating: 8.0/10 > > **Vantagens**: Cision allows us to know every time we are mentioned in the media, which gives us the opportunity to not only track where we are and what is said about us, but also share that media with our followers on social platforms. Cision is also crucial in our media outreach, especially when contacting local media where we may not have regular contacts. > > **Desvantagens**: A lot of the searches, you need help with their client relations folks, who are amazing, but it's an extra step we don't always have time for. > > Has really improved as our media presence has grown and have no reason to switch to another provider. ----- ### "Best media and social listening tool" — 5.0/5 > **Thibault** | *16 de novembro de 2025* | Automotivo | Recommendation rating: 8.0/10 > > **Vantagens**: I like its ease of use and their social and media listening functionalities that enable to measure the reach of such exposure for a specific brand > > **Desvantagens**: Even I found this tool essential for every Marketing and Communication leader, it is a bit expensive, especially with the emergence of AI > > I am using Cision on a daily basis to monitor all mentions of my brand not only across all French media but also on Social Media ----- ### "Not the best bang for your buck" — 3.0/5 > **Venita** | *17 de abril de 2023* | Publicidade e marketing | Recommendation rating: 2.0/10 > > **Vantagens**: During my time working for another company, I utilized this particular product for publishing Press Releases as it was their preferred method. The outcome of my published Press Releases was satisfactory, with seamless image integration. The publishing process itself was also hassle-free, and I appreciated the ability to preview my content before it went public. Additionally, the feature of scheduling releases ahead of time proved to be a helpful time management tool. > > **Desvantagens**: In all honesty, I found the published content to have a great appearance. However, given the price, I was disappointed with the limited reach. The publishing packages came with a "use it or lose it" time constraint for credits purchased. Additionally, contacting customer support proved to be a challenging experience. Despite having a direct contact number for my sales representative, I had to leave multiple messages and emails before receiving a response. > > Since starting my own firm and no longer being constrained to using Cision, I have come across multiple Press Release publishers that offer the same or even greater reach. I was not satisfied with the package price and level of customer service from Cision. Consequently, I have shifted to a different Press Release partner that better supports my clients' target audience and fits within my budget. As a result, I am regularly publishing Press Releases with this new partner. ----- ### "Overall Happy Customer" — 4.0/5 > **Karly** | *16 de outubro de 2024* | Transporte rodoviário e ferroviário | Recommendation rating: 7.0/10 > > **Vantagens**: The customizable dashboards are easy to use, and I love the visualizations. > > **Desvantagens**: We had a lot of issues setting up our dashboards and our Google Analytics kept getting disconnected (over 5 times). > > I'm overall happy with the product, but we had a lot of issues with set up and integration. ----- ### "No longer the industry leader for media research" — 4.0/5 > **Scott** | *19 de maio de 2021* | Relações públicas e comunicações | Recommendation rating: 4.0/10 > > **Vantagens**: Cision has always been the gold standard for media research. The robust platform boasted hundreds of updates daily, and the media list output has been largely reliable. > > **Desvantagens**: Unfortunately, Cision either suffers from poor leadership, poor vision, a lack of care for its customers, or some combination of all the above. Aside from the fact that the results are no longer as reliable as they used to be, each and every update to the user interface has made the platform worse. The UX is not intuitive or easy to use. The customer service is not remarkable in any way. The technical support is a bit of a disaster. > > Every serious agency needs a media research tool in order to build and execute media relations campaigns; we're no exception. Media research is largely the only thing we've used from Cision. Our team has become disillusioned with how difficult it has become to create meaningful media lists. So much so that we're likely to transition away from Cision when our contract expires. ----- Page: 1 / 5\ Seguinte: [Next page](https://www.capterra.pt/software/129611/cision?page=2) ## Links - [View on Capterra](https://www.capterra.pt/software/129611/cision) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data