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Avaliações do Hootsuite

Sobre Hootsuite

O Hootsuite é a plataforma mais usada na gestão de redes sociais, contando com a confiança de mais de 800 empresas listadas na Fortune 1000.

Saiba mais sobre o Hootsuite

Vantagens:

The analytics side of Hootsuite is one of its greatest strengths. The support team respond quickly.

Desvantagens:

Additionally at least once or twice the scheduled content has failed to post, and it is difficult to track these.

Notas do Hootsuite

Pontuação média

Praticidade
4,3
Atendimento ao cliente
4,2
Recursos
4,3
Relação qualidade/preço
4,2

Probabilidade de recomendação

8,0/10

O Hootsuite tem uma classificação geral de 4,4 em 5 estrelas com base em 3 739 avaliações de usuários no Capterra.

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Veronica
Assistant manager
Usuário do LinkedIn Verificado
Entretenimento, 51 - 200 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação

Stay uptodate with social media posts Effortlessly!

5,0 há 2 anos
Legendas em português disponíveis no player de vídeo
Silas
Executivo Público, Brasil
Sistema judicial, 10 000+ funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Hootsuite cria tempo para você

5,0 ano passado

Vantagens:

O melhor para mim foi o agendamento de postagens e as postagens automáticas. Utilizo o Hootsuite para programar posts no Instagran e no youtube de um projeto pessoal que tenho. Como me dedico ao projeto apenas nos fins de semana, utilizo o Hootsuite para postar o conteúdo durante a semana. Ele simplesmente trabalha por mim durante a semana e faz as publicações programadas.

Desvantagens:

Não achei tão intuitivo, mas sou um usuário relativamente novo. Precisei quebrar um pouco a cabeça para conseguir configurar as postagens exatamente como eu queria. Além disso, o limite de publicações é algo frustante

Evelyn
Evelyn
Redatora, Brasil
Usuário do LinkedIn Verificado
Publicidade e marketing, 51 - 200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Bom para algumas funcionalidades

3,0 ano passado

Comentários: É boa para algumas funcionalidades outras podem melhorar

Vantagens:

Análise de dados é boa e intuitiva e a programação de conteúdo de forma eficiente.

Desvantagens:

A disposição dos layouts pode ficar mais intuitiva e melhorar a coleta de informação e a forma de programar as postagens, deixando mais fácil e rápido.

Matheus
Implantação, Brasil
Serviços de Facilities, 11 - 50 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação

Avaliação Hootsuite

5,0 ano passado

Comentários: Experiência muito legal e inovadora.

Vantagens:

O Hootsuite permite acesso a todos os trabalhos que um social média faz.

Desvantagens:

Não há pontos insatisfatórios em meu uso deste programa.

Flavia
Administrativo e vendas, Brasil
Gestão da educação, 2 - 10 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Mídias Social

4,0 ano passado

Comentários: O suporte no meu ponto de vista, é a única coisa que até então deixou a desejar.

Vantagens:

Muito fácil de usar, e programar os conteúdos a serem postados. Facilita a organização da semana, porque não fico escrava, e economizo meu tempo para dedicar a relação com os possíveis clientes.

Desvantagens:

A parte de integração das redes sociais, tive um pouco de dificuldade, e não achei o suporte tão dedicado em resolver. Mas depois aprendi.

Sônia
Sônia
Gerente de Negócios Agro, Brasil
Usuário do LinkedIn Verificado
Bancos, 1 001 - 5 000 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação

Hootisuite

5,0 ano passado

Comentários: Utilizei poucas vezes, mas o suficiente para ter uma excelente experiência com essa ferramenta de trabalho.

Vantagens:

Excelente ferramenta de trabalho, une a praticidade a agilidade, tornando a empresa mais competitiva, pois através da ferramenta podemos antecipar e contornar muitos imprevistos.

Desvantagens:

Não tenho nenhuma critica até o momento referente a essa ferramenta.

Guilherme
Serviços financeiros, 11 - 50 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação

Conteúdos de ouro

5,0 há 4 anos

Comentários: Fantástica, é uma das minhas fontes de informação, conhecimento e insights mais significativa atualmente.

Vantagens:

Utilizo o site e os conteúdos riquíssimos do Hootsuite. Adoro os conteúdos de e-mail marketing e do site também, mas este último utilizo menos. Desconheço o valor de seus acessos premium, mas pelos conteúdos gratuito de alta qualidade, deve ser um serviço de ticket alto e valoroso.

Desvantagens:

Não tenho muito o que falar do software. Mas pela suas funcionalidades de fermenta como as dirigidas para redes sociais sociais, acredito que devem ser mais divulgadas.

Evelize
Analista de Qualidade, Brasil
Papel e produtos florestais, 201 - 500 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Avaliação Hootsuite

5,0 há 2 anos

Vantagens:

Integração a programas da Rede Social, onde posso fazer a gestão da mídia social

Desvantagens:

Até o momento não tenho nada a reclamar, está me atendendo.

Juliana
Auxiliar de Escritório, Brasil
Atacadistas, 11 - 50 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Gosto demaaais!

5,0 há 2 anos

Comentários: Gosto bastante, é uma "mão na roda". Fácil, simples e muito bom. Pra quem tem o costume de usar, se torna ainda mais simples.

Vantagens:

Adoro a praticidade, é maravilhoso ter um único local para gerenciar as redes sociais. Ajuda demais no dia a dia!

Desvantagens:

Nada a reclamar. Me atende super bem! Adoro a facilidade de poder usar tudo num só lugar.

Avaliador Verificado
Usuário do LinkedIn Verificado
Animação, Profissional autônomo
Usou o software para: Avaliação gratuita
Fonte da avaliação

hootsuite

4,0 há 11 meses

Comentários: Excelente ferramenta para agendar postagens no instagran. muito fácil de usar, possilbilidade de edição e planejamento.

Vantagens:

ferramenta de agendamento de postagens para o instagran.

Desvantagens:

não consigo colocar fotos minha proprias

Brock
Brock
Vice President of Marketing, EUA
Usuário do LinkedIn Verificado
Varejistas, 51 - 200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas anteriormente:

Great for businesses and distributed teams

5,0 há 2 anos

Comentários: This is a great tool that has enormously helped our content team stay organized and post on a regular consistent basis.

Vantagens:

Hootsuite makes it easy for our distributed team of content contributors to submit content, and our internal team can then create a posting calendar and use automated posting to make the management of all of our social platforms fast and simple.

Desvantagens:

We really like hootsuite, but it would be nice if more platforms and types of posts could be made.

Arzu
Arzu
Digital Marketing Specialist, Turquia
Usuário do LinkedIn Verificado
Software, 11 - 50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Useful for beginners but high priced

4,0 há 2 anos

Comentários: Especially for the free version, I can say that since we have switched to a maker-checker structure in our social media marketing process, checking the planned posts much earlier prevents problems that may occur in the instant posting. Making improvements on the features I explained in the cons section will make the product much more effective, but if you are just a beginner, it will be easier for you to try the free plan.

Vantagens:

It's useful to connect more than one social platform and manage all of them from one channel.

Desvantagens:

Unfortunately I think the pricing is expensive. Also, the lack of a scheduling option for stories complicates the process. The most important shortcoming for me is the lack of a PDF scheduling option for LinkedIn. I think this is a very necessary feature especially for B2B marketers. I also think it is necessary to integrate more social media accounts, especially for the free plan. I understand the scheduling limits, but I think every marketer, even if it is a free plan, needs to be able to use all social media accounts on the free plan to test the effectiveness of the product.

Kim
Performance Marketing Manager, Alemanha
Saúde, bem-estar e condicionamento físico, 11 - 50 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Perfect for several social channels but costs can add up

4,0 há 3 semanas Novo

Vantagens:

The dashboard is great when you have several social media channels.

Desvantagens:

The pricing is a bit steep, especially when you add team members.

Jonathan
CEO, França
Gestão da educação, 2 - 10 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação

Alternativas consideradas anteriormente:

Too expensive for your startups

3,0 mês passado Novo

Comentários: I used Hootsuite to schedule social media posts, but I found the price prohibitive for the use I had

Vantagens:

A solid tool to schedule social media posts.

Desvantagens:

The price is prohibitive for a young startup with minimal budget

Jeb
Jeb
Project Manager, EUA
Usuário do LinkedIn Verificado
Editoras, 2 - 10 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Great software for managing Social Media

5,0 há 4 meses

Comentários: Overall I've really liked using Hootsuite for its simple design and ease of use. It's been a really useful tool in our social media journey.

Vantagens:

I'm able to manage our companies social media accounts. We don't get a lot of interaction but about once a month we post to the 3 platforms that we utilize. It's FB, Twitter and Instagram. I love that I can do the work once and have the post go to all 3 platforms.

Desvantagens:

Hootsuite used to have a free level and we used it for years. Now we are reevaluating what we are going to do because we're a small business and every dollar counts in this economy.

Chiara
Digital Marketing Coordinator, Itália
Engenharia mecânica ou industrial, 1 001 - 5 000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Great tool!

5,0 há 2 semanas Novo

Comentários: My experience with Hootsuite was great. I love the ease of use of the tool, the fact that you could monitor competition and all the other features. Basically it's an all-in-one tool that every SMM should have.

Vantagens:

The ease of use, the training, the chance to plan everything, the stats

Desvantagens:

I cannot really think of somethnig I didn't like....

Judah
Engineering Manager, EUA
Companhias aéreas/Aviação, 10 000+ funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

THE tool for employee social media ambassadors

4,0 mês passado Novo

Vantagens:

Excellent integration with supported social networks, easy post scheduling and customization, gamification leaderboard.

Desvantagens:

Cannot mention LinkedIn entities from Hootsuite composer. This is a LinkedIn API limitation and not a Hootsuite one. Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions.

Nicole
Asset Manager, EUA
Imobiliárias, 51 - 200 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Hootsuite makes my life easy

5,0 mês passado Novo

Comentários: We set up all the different platforms for our business, connected each one and the ease of posting has been amazing.

Vantagens:

It is really convenient to have access to all the social media channels in one place with posts and content.

Desvantagens:

I can't think of anything negative about Hootsuite at all.

Taylor
Marketing Manager, EUA
Hospitais e Saúde, 11 - 50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Love Hootsuite

5,0 há 2 semanas Novo

Comentários: I used Hootsuite to post on the business's social media accounts & track metrics.

Vantagens:

Easy to use. Optimizes posting times. Makes social media management easy.

Desvantagens:

There isn't really anything that I didn't like.

Avaliador Verificado
Usuário do LinkedIn Verificado
Publicidade e marketing, 11 - 50 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Competitive Scheduler

4,0 mês passado Novo

Vantagens:

This software offers a free account, which is great for testing features before upgrading to a premium plan. It is competitive with other social media schedulers for businesses and provides useful basic features like managing multiple social media accounts, auto-posting, and media libraries.

Desvantagens:

It would be beneficial to integrate additional social platforms like LinkedIn. Additionally, auto-posting doesn’t always work as reliably as expected.

Thomas
Social Media & Content Specialist, Canadá
Publicidade e marketing, 11 - 50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas anteriormente:

A Good Option for Social Publishing and Monitoring

4,0 há 5 anos

Comentários: At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.

Vantagens:

One of my favorite things about Hootsuite is the ability to 'autoschedule' posts based on the time that you're likely to receive the most engagement. This takes a lot of the guesswork out of the job of a social media manager, as you can tend to labor over the details like whether or not something is emergent enough to post right now or whether you should wait to schedule it in the future. I find Hootsuite's customizable streams can be helpful in mitigating a lot of the noise that comes along with social media, but constant algoritm and UI updates to platforms like Twitter can make streams obsolete quickly. The platform is super simple to get set up and running with, and the free version (which I'm currently using for my personal accounts/projects) is perfectly serviceable for teams with 3 social accounts or fewer. I've never had to reach out to support, but Hootsuite's online presence is great and they're constantly providing materials that are helpful to social media managers.

Desvantagens:

I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes to actually publish your post. I have missed so many Instagram posts because of this, and the fact that I only appear to get a notification when It's time to post on Instagram about half the time. I realize that this isn't necessarily all Hootsuite's fault, but this is a real downer, and leaves me wishing that the integration was better

Steve
Owner, EUA
Publicidade e marketing, 2 - 10 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Alternativas consideradas anteriormente:

Used To Be Great...

3,0 há 3 anos

Vantagens:

I've been using Hootsuite for a long time for multiple businesses/clients and I have loved the capability they offer for a reason able price, but unfortunately that recently changed. So I'll get to that in the cons section. I do still love how easy it is to schedule but that is about it. Everything else, I'm no longer a fan of.

Desvantagens:

1. When you schedule something if you need to go back and make an edit it is very time consuming and cumbersome. 2. You used to be able to have something like 5 profiles connected on the free plan and schedule out 20 posts but now you can only have 2 profiles and 5 posts. 3. The paid plans are way too expensive in my opinion for what you get compared to other platforms like Later. 4. The analytics are not that helpful in my opinion. I can get more information on Facebook directly than Hoostuite. 5. I have had a lot of technical problems lately. Getting a lot of random errors and having to redo a post or getting errors connecting a profile, etc. All making it pretty hard to use the software anymore.

Rezaul
Data Analyst, EUA
Pesquisa, 201 - 500 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Alternativas consideradas anteriormente:

It enables us to attract new clients and reach out to our devoted supporters.

5,0 há 2 anos

Comentários: By scheduling posts to go out at the most effective times, you may reach more customers, increase interaction, and increase conversions.

Vantagens:

Hootsuite's first significant application was scheduling posts for times when I wasn't available to post them. Today, there are a ton of scheduling tools available, including automatic schedules that publish our posts at the same time every day regardless of when I compose them, eliminating the need for me to manually enter the information each time.Hootsuite has a ton of information to display, thus in order to manage it all, it is presented in tabbed styles. I have full control over our feeds and can alter what displays on a particular tab. Prioritize influencer messages, create a tab just for customer service messages, whatever.With analytics, I may learn more about what customers desire and compile that information into reports that I can customize.Manage and evaluate the effectiveness of social advertising to attract new clients in addition to devoted followers.

Desvantagens:

Sadly, the fundamental plan has certain flaws. If I want advanced features, I'll have to pay.There are some issues with the post creator's text editor.It is annoying to not be able to amend a planned post within five minutes of the scheduled publishing time.

Ripon
IT Executive, EUA
Gestão da educação, 501 - 1 000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Alternativas consideradas anteriormente:

Impressive social media management

5,0 ano passado

Comentários: Hootsuite offers a range of collaboration tools, enabling teams to work together on social media campaigns and strategies.

Vantagens:

Hootsuite enables users to manage multiple social media accounts from a single dashboard, making it a popular choice for businesses with a strong social media presence.Hootsuite offers advanced scheduling and automation tools, which can save time and streamline social media management workflows.Hootsuite provides detailed analytics and reporting features, enabling businesses to track social media engagement, performance, and customer interactions.

Desvantagens:

While Hootsuite offers a range of advanced features, some users may find the tool complex and difficult to navigate, particularly those who are new to social media management.Some users have reported limitations in using third-party APIs with Hootsuite, which can be a drawback for businesses that rely on automation and integration capabilities.

Maya
Maya
Sales and Marketing Specialist, Egito
Usuário do LinkedIn Verificado
Publicidade e marketing, 11 - 50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação
Fonte: GetApp

Essential Social Media Management Platform

3,0 há 2 anos

Comentários: I work for a digital marketing agency who manages the social media pages for over 40+ businesses in Egypt and the Middle East, We run an incredible amount of pages on different social networks because they are too many nowadays, Almost 6/7 Pages/Profiles for each account and this is the hardest part to keep everything under control and collaboration with the right monitoring tools and to have a seamless post schedule for the whole month without a single fail, I like the fact that through all the years Hootsuite never pushed anyone to subscribe or pay for a personal use through limiting the capabilities and this makes us, We pay because we're an agency handling many accounts but for others they don't have to.

Vantagens:

I like their easy-to-use interface with the user-friendly publishing tools to create and schedule posts to multiple social networks with the ability to collaborate in real-time with your team members and being able to assign permissions with my organization and with/for clients for a seamless access and maximum monitoring, I also like the deep insights we're able to gain through their in-depth analysis, It enables us to measure our performance across different channels to stay on top of trends and to drive the highest value of our organic/paid reach.

Desvantagens:

We needed a functional mobile application because it's 2022, And the reporting capabilities still not smart or bringing any difference between it and the social networks built-in reporting tools, Also adding some algorithms and AI/ML for the whole platform would be good specially for the content recommendation part.

Erin
Marketing Consultant, EUA
Publicidade e marketing, 2 - 10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas anteriormente:

Not worth the money for my particular application

2,0 ano passado

Comentários: Under-utilized because the tools on Meta and LinkedIn are easier for me to use. Found customer service to be inflexible. I liked having the free account(s), but those are gone now. Just too expensive for my level of business.

Vantagens:

I can schedule out social media for different clients (but only up to 10 SM accounts)

Desvantagens:

Awkward to use, I like using FB Meta and LinkedIn scheduling better. Seems like I'm always getting SM accounts disconnected and I find out later that my scheduled posts never posted. I don't see any email correspondence or IMs or anything to alert me of this. I find out by accident. Customer Service. Hootsuite is not meeting my needs and I am underutilizing it as such. I asked for a partial refund and they refused. It's a lot of money for something I can't utilize easily. It's a lot of money for just 10 SM accounts. I think that this platform is intended for deep-pocketed larger organizations with Social Marketing teams/depts. than for small business. There is no opt-out for auto-renewing subscriptions.