Avaliações do Mailchimp

4,5 (14 749) Escreva uma avaliação!

Sobre Mailchimp

A plataforma de marketing tudo-em-um Mailchimp ajuda as pequenas empresas a comercializarem com mais inteligência para crescer mais rapidamente.

Saiba mais sobre o Mailchimp

Vantagens:

Customer service is helpful. Good layouts and ease of scheduling.

Desvantagens:

They have a really strange billing system that is designed in such a way that it sucks money out of you.

Notas do Mailchimp

Pontuação média

Praticidade
4,4
Atendimento ao cliente
4,2
Recursos
4,4
Relação qualidade/preço
4,4

Probabilidade de recomendação

8,4/10

O Mailchimp tem uma classificação geral de 4,5 em 5 estrelas com base em 14 749 avaliações de usuários no Capterra.

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Tchello O.
Tchello O.
Diretor de Midia, Brasil
Usuário do LinkedIn Verificado
Rádio e televisão, 2-10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas:

Desde sempre umas das melhores ferramentas de marketing digital do mercado

5,0 há 9 meses

Comentários: Com a ajuda da interface clean e de fácil navegação o mailchimp se destaca pela praticidade e ótimo custo benefício até nos planos pagos. Sabendo explorar a ferramenta você alcança mais os seus clientes com as funcionalidades disponíveis. Quem quer dar o start no marketing digital pode apostar que é a melhor ferramenta para te auxiliar.

Vantagens:

Visual clean, interface amigável e diversas funcionalidades gratuitas que ajudam muito pequenas empresas a começarem o seu marketing digital. No plano gratuito você tem direito a 2.000 usuários, diversas opções de automações e gestão de campanhas. E mesmo nos planos pagos, os valores são super competitivos e os benefícios são atraentes

Desvantagens:

Infelizmente só tem na versão Inglês dificultando um pouco usuários com dificuldade no inglês. Outro ponto fraco são algumas funcionalidades que poderiam ser liberadas no plano gratuito, como a criação de campanhas pelo comportamento de compra.

Greice E.
Greice E.
Web Designer, Brasil
Usuário do LinkedIn Verificado
Varejistas, 2-10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Email Marketing de qualidade

5,0 há 2 anos

Comentários: O acompanhamento dos e-mails, os que abriram, os que voltaram, emails que não funcionam mais... Tudo isso facilita para manter a carteira de clientes sempre atualizada.

Vantagens:

A facilidade de montagem com diversos templates facilita muito e após criado um novo modelo é muito fácil utiliza-lo em futuras campanhas trocando apenas os produtos e promoções.

Desvantagens:

Há uma limitação de disparos na versão gratuita o que limita um pouco a quantidade de clientes mas também existe o plano pago onde essas limitações acabam.

Wendell L.
Gerente ce Marketing, Brasil
Publicidade e marketing, 11-50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Facilitador de Geração de Leads

5,0 há 2 anos

Comentários: Sempre utilizo para que meus leads fiquem mais informados com meus produtos e serviços.

Vantagens:

Esta ferramenta me possibilita chegar mais rápido aos meus leads e ter com eles uma maior interação em minhas apresentações de meus produtos.

Desvantagens:

As vezes sinto dificuldades de agendamento destes leads para que eles recebam com mais frequência minhas promoções, gostaria de fazer um re-marketing de produtos quando os mesmos não fecham a compra de meus serviços.

Fabricio S.
Ceo, Brasil
Fotografia, Profissional autônomo
Usou o software para: Mais de um ano
Fonte da avaliação

E-mail Marketing

4,0 ano passado

Comentários: Gosto bastante de utilizar para minha primeira captação de Leads de uma projeto, recomendo.

Vantagens:

Fácil interação com a plataforma, boa base de e-mails, barato quando se trata de poucos leads, uma ótima plataforma para seu início na criação de base de Leads

Desvantagens:

Difícil criação de landing pages, produto caro quando se trata de muitos Leads, língua utilizada somente em inglês.

Avaliador Verificado
Assistente financeiro, Brasil
Usuário do LinkedIn Verificado
Manutenção predial, 501-1 000 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Bom custo x benefício

5,0 há 2 anos

Comentários: No geral, o programa atende bem as necessidades da empresa e satisfaz seu propósito.

Vantagens:

O plano grátis é muito bom de ser usado, possuí uma enorme disponibilidade de contatos e envios de emails, além de ser muito fácil e intuitiva sua interface.

Desvantagens:

O suporte ao programa pode ser um pouco difícil, pois ele não tem suporte por telefone. Alguns recursos só são liberados nas versões pagas.

Paulo S.
Paulo S.
Designer, Brasil
Usuário do LinkedIn Verificado
Design gráfico, Profissional autônomo
Usou o software para: Mais de dois anos
Fonte da avaliação

Otimo disparador de emails.

5,0 há 2 anos

Comentários: Muito boa, seu uso e praticidade não tem igual!

Vantagens:

Muito prático e simples de usar no disparo de e-mails marketings, as ferramentas para criação dos emails também é muito prática. Não é necessário nenhum conhecimento avançado para se fazer um bom trabalho.

Desvantagens:

Não a nada que eu possa colocar como defeituoso, nunca tive nenhum problema com a ferramenta e sempre atendeu ao que eu precisava.

Guilherme B.
Guilherme B.
CEO, Brasil
Usuário do LinkedIn Verificado
Fotografia, Profissional autônomo
Usou o software para: 1 a 5 meses
Fonte da avaliação

Ferramenta poderosa para campanhas

5,0 ano passado

Comentários: A experiência no geral é muito boa pelo fato da plataforma ser efetiva no que se propõe. Além disso, a plataforma tem uma performance melhor que os concorrentes.

Vantagens:

Um dos pontos mais fortes é a facilidade de criação de uma base de emails para futuros clientes/leads. Além disso, possui relatórios fiéis e dinâmicos.

Desvantagens:

A criação de landing pages não é uma experiência agradável, acaba limitando o usuário com alguns bugs.

Gustavo B.
Gustavo B.
Director, Portugal
Usuário do LinkedIn Verificado
Publicidade e marketing, 2-10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

The leading email marketing platform

5,0 há 2 meses Novo

Comentários: Mailchimp is the email marketing platform our company employs for several customers, we have been using this system for several times now, and it continues to grow always. I find them to be the reference.

Vantagens:

It does have a nice and friendly user interface Almost any system capable to provide an Opt-In module does have MailChimp integration. There is a lot of literature and information on the web about their system. Good price plans Stand alone system.

Desvantagens:

It does not have any free plan without watermark. Most of the time you need a third party integration to make it work properly with WooCommerce

David K.
Sales & Marketing Manager, Canadá
Publicidade e marketing, 2-10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Easy to use and send emails in minutes!

5,0 mês passado Novo

Comentários: Great experience to use and send out email. The easiest & most felixable software I have used to date.

Vantagens:

Overall an easy system to use to send emails out to customers, create custom template, import/export customer files, adjust anything you need and analysis the data in an easy way.

Desvantagens:

Wish there was Canadian pricing since at the moment only set to USD.

Latoya L.
Independent Nurse Consultant, EUA
Consultoria de gestão, Profissional autônomo
Usou o software para: 1 a 5 meses
Fonte da avaliação

Alternativas consideradas:

Mailchimp

3,0 há 2 meses Novo

Comentários: Overall, Mailchimp was OK, but it was not the best for my business needs.

Vantagens:

The feature I liked the most was sending out social media posts.

Desvantagens:

The features related to the email campaign were very limited. You could only have a certain number of "groups". For some reason, I felt that the software itself was not that easy to use. I was also not able to upload or sync a lot of different templates.

Justin L.
Justin L.
Songwriter/Producer, EUA
Usuário do LinkedIn Verificado
Produção audivisual, 2-10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas:

Best Email Marketing Software Available

5,0 há 2 meses

Comentários: The customer service is outstanding. I was having some trouble developing a campaign and reached out to customer support and got a reply within 10 hours. I was able to resolve my issue quickly. Mailchimp has really become my Go To tool for all things email marketing related and it has touched on other applications, such as developing a killer landing page which actually gets conversions. I also feel that the free version really does give you a lot to start with, but it is easy to outgrow that really fast.

Vantagens:

Mailchimp makes running an email campaign easy and simple. Don't get me wrong, there are super deep functions like multivariate campaigns and killer landing pages that integrate with your .com. I cannot say enough good things about Mailchimp. I have found that this software is simply the best available option out there for the money. I have been able to grow my mailing list and find what works with my audience.

Desvantagens:

I don't like how the Pro features are left out of the basic starter package. I understand that is how they make their money, however, those extra tools could be quite useful to new start up businesses, like myself that simply do not have it in the advertising budget to go to the pro level. I also struggled with making my emails 100% compliant because nowadays everyone is blocking or reporting spam mail. It isn't Mailchimps fault for that, it just makes it hard to get past the red tape of email marketing in general. However, they make it as easy as possible.

Marco S.
Marketing, Portugal
Restaurantes, 51-200 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Alternativas consideradas:

A good option to email marketing

5,0 semana passada Novo

Comentários: We only use mailchimp for email marketing and managing landing pages. Overall we were satisfied with the product.

Vantagens:

Very easy to use and at a better price than most competitors. It is a good option for those who do not need as many features as others offer.

Desvantagens:

There are no weak points to point out that can really help when choosing the software.

Daniele S.
Attività Digitale, Itália
Publicidade e marketing, 2-10 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Alternativas consideradas:

My first email marketing software

4,0 há 2 meses

Vantagens:

- it's very easy for most user - if you don't do ecom, you can use Mailchip for the peace of mind - they do the most importante things of the other software, for free or for a small price compared - for a small business, is the best choice

Desvantagens:

- it can be too much simple if you need "geek feature" - the higher plan are compared to software that do more automation and have more feature

Pedro A.
Pedro A.
Co Founder, Portugal
Usuário do LinkedIn Verificado
Hotelaria, 11-50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Easy to use for email Marketing

5,0 mês passado Novo

Comentários: Mailchimp as been around for years and during its time, our company has always found it very reliable and easy to use. We have been able to quickly build custom integrations with our software through Mailchimps API which is great!

Vantagens:

We have worked with Mailchimp for quite some time and we always recommend for companies in the field of Hospitality. Great that it gives you data on emails, who opened it, when they opened it, and where they are located. You can make email templates and replicate campaigns to send to another group of people. It is a great way to stay connected with current and potential clients.

Desvantagens:

The more features Mailchimp adds, the harder it is for people to use, unless you have more knowledge to write automation sequences. It does not have many options in regards to designs on the platform, so we end up using Canva as an additional tool.

Rohmah A.
CEO, Paquistão
Design, Profissional autônomo
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas:

Good Email Marketing Software

4,0 há 2 meses Novo

Vantagens:

I like that it has a free plan which can be useful for people with little budget.

Desvantagens:

I don't like the fact that there aren't many customization options and fonts available.

Ahmed samy E.
Ahmed samy E.
Digital Marketing Consultant, Egito
Usuário do LinkedIn Verificado
Publicidade e marketing, 2-10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Good Email Marketing Platform

4,0 há 2 meses Novo

Vantagens:

Mailchimp is a good email marketing platform for sending newsletters and welcome emails, and its editor is fully compatible with Arabic writing.

Desvantagens:

I didn't like the average open rates of Mailchimp when it's compared to the average open rates of some other email marketing platform specially in the free plan. and it's paid plans are also considered a little bit expensive.

Oumarou S.
Oumarou S.
CEO, Camarões
Usuário do LinkedIn Verificado
Internet, 2-10 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Mailchimp is excellent

5,0 mês passado Novo

Comentários: The overall experience is very good. Mailchimp helped me a lot when starting my email marketing journey.

Vantagens:

Mailchimp is an excellent email marketing tool. It’s beginners friendly and easy to use. It’s full of features and functionalities

Desvantagens:

It’s hard to find something to dislike with mailchimp. I didn’t find.

Avaliador Verificado
IT, Austrália
Usuário do LinkedIn Verificado
Esportes, 11-50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação
Fonte: GetApp

Simple, Customizable & Cost Effective

5,0 há 6 meses

Vantagens:

When we first started looking for mass-mailing software about 8 years ago, there were very few 'cloud' solutions - with many sending hundreds of emails from our home/small-business connection. Aside from the lacklustre options provided by those programs - it also wasn't ideal to be sent from an IP address we had little control over at the time (now we've moved to an enterprise-grade static fibre line this is less of an issue). However, before we landed on Mailchimp we'd first use a program to design the newsletter and then copy the static HTML into our 'send' program to mass deliver - this left a lot to be desired, and with Mailchimp being one of the first to streamline this process meant we could offer personalised emails - and also offload a huge amount of work on our end.

Desvantagens:

There are very few negatives that I'd have about Mailchimp, I think most of mine are to do with integrations - and all of those issues have been on the integrators side rather than Mailchimps. Very occasionally I've had issues with the web editor, but its auto-saving and normal stability have more than made up for those issues.

Sushant K.
Sushant K.
Co-Founder, Índia
Usuário do LinkedIn Verificado
Gestão da educação, 51-200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas:

Simplest email marketing tool for startups & digital creators

5,0 há 8 meses

Comentários: I'm using Mailchimp for more than 3+ years now and I'm pretty satisfied with it. In fact, I've referred it to my friends as well. While building my own startup, InternStreet - we were using Mailchimp a lot. The idea was to build an engaging audience of students. The marketing automation feature helped us a lot in building email courses. We literally created the free version of all the tech courses in the formal of 5 - 7 days daily emails. This helped us in increasing overall engagement and creating a recall factor of the brand. At the end of the day we had a whopping conversion of more than 35% into paid courses.

Vantagens:

I really liked the overall simplicity of Mailchimp from getting started to building complex marketing automation. I started with the free plan and then converted to paid one for using the Marketing Automation which I liked the most. It also has an amazing collection of templates which definitely helps the beginner in getting started quickly.

Desvantagens:

Overall at this price point, I think everything is great but user segmentation can be improved a bit.

Krishnamoorthy K.
Krishnamoorthy K.
Founder, Sri Lanca
Usuário do LinkedIn Verificado
Publicidade e marketing, 2-10 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Alternativas consideradas:

Mailchimp is the best email marketing software

5,0 há 9 meses

Comentários: Our entire marketing department relies on Mailchimp to communicate with customers. It is our first option when it comes to email automation and marketing that is simple and straightforward. We've been using it as our primary email marketing tool for quite some time. Among other things, we utilize it to create our email templates and send large numbers of emails to a specific set of individuals. After that, we keep note of how many conversations we are having as a result of the exercise. Mailchimp offers a plethora of useful tools that we really like using, such as email automation. Additionally, it enables us to create our own email templates as well as import from other sources. Mailchimp is a fantastic platform for any kind of company that wants to send out emails to its consumers on a regular basis.

Vantagens:

Mailchimp is a fantastic email marketing tool for anybody just getting started, as well as for agencies who have a large number of early-stage customers to handle. When you move into more complex automation, you may find that you need to seek solutions that are more established. This is the place to go if you want visually appealing emails and a simple user interface to work with. It's always simple to use and makes intuitive sense. There are relatively few occasions when I come across anything that is not working properly. It is very dependable, and I am well-aware of what to anticipate while I am working on the platform.

Desvantagens:

When delivering through Zapier or WordPress, we need the ability for people on an existing list to have their tags changed without having to create a new list. I'd really want to see a visual automation builder implemented. Mailchimp should additionally provide manual domain verification as a feature. In order to utilize Mailchimp, we must first generate an email and then import it into the system, which may be difficult for novice users. It would be fantastic if there was an alternative for manual nameserver verification.

Henry C.
Henry C.
Digital Marketing Manager, EUA
Usuário do LinkedIn Verificado
Restaurantes, 51-200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas:

Great for freelancer and SMB email marketing, not a CRM replacement

4,0 há 9 meses

Comentários: MailChimp is the industry standard for a reason, and you get all the benefits you would expect from going with a big brand name. Solid customer support (for paid tiers), excellent uptime, and all the features you need and most of the features you want. I personally have never found the landing pages or social media ad features useful, and I do not think MailChimp can effectively do the job of a CRM, but as far as email marketing goes, this is my favorite.

Vantagens:

Getting started with MailChimp is easy and affordable. It might be free depending on your audience size. I have used other email platforms like ConstantContact, iContact, Marketing Cloud, and HubSpot, and in terms of features MailChimp is at least on par with them. MailChimp is a full email marketing platform, including subscriber management and segmenting, email design, design asset library, email automation, user email preferences portal management, sign-up forms, and even landing pages. I have found all of their features user friendly. I have my frustrations with MailChimp, but it succeeds in striking a difficult balance: it is user-friendly enough to be implemented and used by someone with minimal tech background, but can be built out to greater complexity and robustness if the user is tech savvy. Another benefit that you find with popular tools like this is the deep learning resources. Tons of forums, questions, how-tos, etc. Whatever issue you run into, it has likely been asked and answered. MailChimp would be, and has been, my go-to for freelancer and small business needs. And I have also used it for marketing large, multi-location and multi-brand companies, with no issues. It's flexible and reliable, and when you're about to hit "send" to 100k people, that's critical.

Desvantagens:

Pricing can get steep at certain stages of business growth. Switching to business and pro tiers incurs a sharp increase in monthly pricing, and in addition you get charged more as your list grows. Cost creep can be sudden and shocking for truly bootstrapped businesses. A big potential issue is that MailChimp has been touting itself as a CRM lately. I do not think it makes a good CRM replacement for any size business, except perhaps a freelancer with a small contact list. The data management and manipulation features are too basic. Data management tools are weak. Some tracking issues, but this is such a convoluted and changing area it's hard to know where the issue lies. Specifically, if I leave "click tracking" enabled on a campaign, MailChimp will override my source/medium tags in third party site tracking.

Emeka A.
Emeka A.
Freelancer, Nigéria
Usuário do LinkedIn Verificado
Imobiliárias, Profissional autônomo
Usou o software para: Mais de um ano
Fonte da avaliação

"Automation of messages vital for organizations and for the people who are beginning to showcase"

5,0 há 10 meses

Comentários: It has this magnificent convenience; extraordinary advantage; generally excellent conveyance rate; heaps of free provisions (testing, email computerization and reconciliations) great instructive substance.

Vantagens:

Overall involvement in the device is awesome, it was useful in all viewpoints I required. Obviously, a free arrangement consistently has limits, however the paid arrangement likewise introduced a few focuses that in my work model were fundamental. Be that as it may, it is as yet a phenomenal and all around perceived instrument. I know many individuals who use it and don't stop talking positive about it. I actually prescribe it to numerous business visionaries who are just starting out in online deals. Mailchimp is awesome. MailChimp appeared to me by some coincidence, And I decided to utilize it for my work. An incredible choice for those simply beginning or for little, medium or enormous organizations that need to automate contact with their clients. It's absolutely instinctive and has a first rate design. It grabbed my eye when I made some Landing Pages and ran over a few models. Thoroughly free. Absolutely precise and opportune email arrangement. Another positive point is the quantity of clients that we can store in the free arrangement, up to 3000 contacts.

Desvantagens:

It truly is incredible promoting programming, however, even as there is robotization, the provisions are essential; instrument are all in English and it is beyond the realm of imagination to expect to make greeting pages upgraded for a better yield.

Munema I.
Customer Training Manager, Finlândia
Software, 501-1 000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

A very good platform to get started with email marketing

4,0 há 10 meses

Vantagens:

I think that if you are new to email marketing and are not sure which platform to start with, you should look into Mailchimp. First of all, it is free to use until 2,000 contacts (true, you won't have access to all the features but still). This means that you don't need to try it for a few days and see but you can actually use it for a longer period of time so that you have solid data to see whether what you are doing email marketing-wise is working or not. If you are new to this world, you will be happy to hear that each plan of Mailchimp comes with an email builder, as well as templates for both forms and landing pages – this is one of my favorite features because not only it saves you time but it gives you access to some "battle-tested" templates that work. The mobile app is good for keep track of things while you are on the go, while the subject line helper and 1-step automations will help you ensure that your emails get open and read.

Desvantagens:

The main issue I have with Mailchimp is the fact that, depending on what you are planning on doing from an email marketing standpoint, you are probably going to end up outgrowing the platform. This may not sound like a big thing when you are just getting started but it could become an issue if you have to look for a different platform and migrate thousands of people, as well as landing pages, forms and email content, to it.

Jessie D.
Founder, Bélgica
Software, Profissional autônomo
Usou o software para: Mais de dois anos
Fonte da avaliação

Versatile email marketing platform

4,0 há 10 meses

Comentários: Keeping my customers up-to-date with useful information.

Vantagens:

The most important features for my business were the drip email functionality and the RSS-to-Email integration. What I like most about the RSS-to-Email functionality is that the email template functionality enables you to group different articles in one email. When you have a high-volume blog with many different articles it's important to group topics and send those out as a summary in one email. I find this feature is missing in many other email platforms. All-in-all the UI of the platform is done very well with a touch of humor here and there which is nice. The open API enables developers to integrate where the existing integration options are lacking - but overall the platform is well supported in many third-party platforms.

Desvantagens:

They've added features over the years to enable marketing automation (e.g. send an email to some who clicked/didn't click on an email or when someone visited your website) - at the time I was testing this functionality it didn't work very well. They've also added many other features which may drive value but I find they don't spend much effort in keeping existing customers up-to-date with the possibilities of these new features.

Pedro B.
Pedro B.
FreeLancer, Brasil
Usuário do LinkedIn Verificado
Publicidade e marketing, 2-10 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Automation of emails necessary for companies and for those who are starting to market

5,0 há 11 meses

Comentários: Overall experience with the tool is very good, it was helpful in all aspects I needed. Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential. But it is still an extraordinary and well-recognized tool. I know a lot of people who use it and don't give up. I still recommend it to many entrepreneurs who are starting out in online sales. Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended.

Vantagens:

MailChimp appeared to me by chance, And I chose to use it for my work. A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers. Pluses: It's totally intuitive and has a top-notch layout. It caught my attention when I created some Landing Pages and came across several models. Totally free. Totally accurate and timely email sequence. Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much. The tools are multi-channel, essential for any service. In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce. Whether consulting a plan or making a budget, support and service are accurate and attentive. intuitive tool; excellent usability; great cost / benefit; very good delivery rate; lots of free features (A/B testing, email automation and integrations) good educational content.

Desvantagens:

It really is great marketing software though, even there is automation, The features are basic; tool all in English and it is not possible to create landing pages optimized for a higher return. You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer. However, it is still useful for any service or company.