Website Optimization Tools Software

Website Optimization Tools allow website owners and webmasters to improve website performance and website visibility in search engines.

Why Capterra is Free

by SolarWinds

(41 reviews)
All-in-one solution that makes it easy for your to monitor your website. All-in-one solution that makes it easy for your to monitor your website.

by Ahrefs

(104 reviews)
Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate toolset for SEO, powered by industry-leading data. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing and SEO strategies. Ultimately, the tool helps to accelerate the growth of organic search traffic to a website. A suite of powerful SEO tools to grow your search traffic, research your competitors and monitor your niche.

by Optimizely

(75 reviews)
Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience.To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. Optimizely is the world's leading experimentation platform, enabling businesses to experiment and personalize across websites and apps.

by Crazy Egg

(42 reviews)
Heatmaps, User Recordings & A/B Testing. 300,000 Customers. Heatmaps show you how customers scroll, click, engage and experience your website or application. Filters help you understand specific customer segments &use cases. User Recordings help you follow individual user journeys through your website or application. You can organize Recordings into playlists to quickly identify patterns. A/B Testing and Editing helps you translate what you've learned into experiments to improve UX. Heatmaps, User Recordings and A/B Testing. 300,000 Customers. Alive and kicking since 2005.

by Moz

(193 reviews)
SEO system that offers search engine keyword rankings, keyword research, links on the web, site crawl, page optimization, and workflow. SEO system that offers search engine keyword rankings, keyword research, links on the web, site crawl, page optimization, and workflow.

by DareBoost

(1 review)
Analyzes webpage quality and performance. Just one click is needed to launch a full diagnosis and get a complete and customized report. DareBoost provides complete and customized reports, highlighting errors, possible improvements, and giving precise advice which guide the user step-by-step to solve the problems. Reports also include an overall page quality score, and scores by categories, including Performance, SEO, Compatibility, etc. Analyzes webpage quality and performance. Just one click is needed to launch a full diagnosis and get a complete and customized report.

by SimilarWeb

(36 reviews)
SimilarWeb is a global cross-device market intelligence company used by 100,000s of businesses worldwide, including Google, eBay, Nike, and United Airlines, to discover, decide and deploy their digital strategy. SimilarWeb has raised $65 million to date, and currently employs more than 250 people across 8 global offices. SimilarWeb was recognized in 2015 as one of Europes top 100 fastest growing companies by Red Herring, was selected by Wired Magazine as one of the hottest 100 start-ups. Digital market intelligence company used by 100,000s of businesses for global cross-device strategic insights.

by Kaleidoscope Global

(3 reviews)
Conversion rate optimization and lead generation solution with visitor behavior tracking, exit intent technology, and targeted offers. Conversion rate optimization and lead generation solution with visitor behavior tracking, exit intent technology, and targeted offers.

by Hotjar

(175 reviews)
Feedback and analytics tools built to improve your website visitor experience. Provides heatmaps, feedback polls, surveys, and more. Feedback and analytics tools built to improve your website visitor experience. Provides heatmaps, feedback polls, surveys, and more.

by RapidSpike

(14 reviews)
Fast, secure and well structured digital platforms achieve better revenue conversion, improve user experiences & reduce global energy consumption. RapidSpike is a Digital Experience Monitoring Platform that interacts with digital platforms exactly as customers do. We focus on 3 key interactions: uptime, performance & security pinpointing critical digital platform issues and improvements, presenting them back as clear compelling actionable insights & reducing exposure to Magecart type attacks. Protect & improve your digital platforms - insights on digital experience, performance, uptime, security and data breaches (Magecart)
A/B testing software designed to optimize online business conversion and improve customer experience. A/B testing software designed to optimize online business conversion and improve customer experience.

by Convert Insights

(0 reviews)
The most affordable and fastest enterprise a/b testing and personalization solution for CRO and data-driven decisions in high-traffic websites. We offer flexibility to upgrade/downgrade at any moment. Unlimited active domains, tests, users, projects, clients, goals and variations with all our plans. It allows you to import your GA goals and also have a zero extra code install the revenue tracking. Our clients consistently praise our service level and invaluable live chat 24x7 support. The most affordable and fastest enterprise a/b testing and personalization solution for conversion optimization.

by Hunch Manifest

(10 reviews)
Schema App enables Digital Marketers to create and manage schema markup at scale across any web platform, without IT/Developers resulting in higher organic search performance and voice search understanding. Future proof your brand by partnering with Schema App to make your content fully understood by machines, and re-use the schema markup to get business intelligence from analytics, inform chatbots and onsite search. Never has schema markup at scale been so easy! Schema App enables Digital Marketers to create and manage schema markup at scale across any web platform without IT/Developers.

by Key Tools

(4 reviews)
Online keyword research tool that automates generation of keyword suggestions for your SEO and PPC campaigns. Online keyword research tool that automates generation of keyword suggestions for your SEO and PPC campaigns.
Free SEO tool that makes it possible to check any phrase or keyword and filter results for a specific domain, search engine, and location. SEO tool that allows you to search for any phrase or keyword and filter results for a specific domain, search engine, and location.

by Jumpshot

(1 review)
Understand the path to purchase for you and your competitors, across the web. Track your rivals' performance and detect new entrants to the market. Become an expert of the retailer landscape by learning exactly where and when consumers buy. Optimize your marketing campaigns by revealing where customers browse and shop so you can target your audience in the most effective way. All of this and more in an on-demand web platform, at your fingertips. Web based solution with features such as URL tracking, intelligence tools, and shopping cart analysis.

by SEO Site Checkup

(1 review)
Improve your online presence with this set of intuitive tools for SEO monitoring, analysis, and reporting. Improve your online presence with this set of intuitive tools for SEO monitoring, analysis, and reporting.

by eGrove Systems

(1 review)
SEO audit and optimization tool with data visualization features. SEO audit and optimization tool with data visualization features.

by XML Sitemaps

(1 review)
Easy-to-use solution that helps you generate and maintain site map for your website. Easy-to-use solution that helps you generate and maintain site map for your website.

by AI Internet Solutions

(1 review)
HTML validation software for websites. HTML validation software for websites.
At last, ongoing optimization scaled: Break free from the costly decay/audit/fix circle. SeoSamba optimizes your site(s) for top on-site performance with one sweep: No errors, and no pages left inadvertently un-optimized, while our continuous rule-based, on-site SEO engine optimizes content and pages as you publish them. The larger your WordPress site, and/or the more independent WordPress sites you manage, the more time and implementation cost-savings! SeoSamba technology optimizes millions of web pages, including corporate, directory and ecommerce websites in 14 different languages.

by Gitt

(0 reviews)
Increase your marketing strategy by shortening links to retarget, analyze and understand your audience. Gitt offers retargeting (devices, country, pixel targeting from Facebook, Twitter, LinkedIn, Google and AdRoll) and branding control such as custom domain for short link, overlay, splash screen to offer more transparency over your brands and related content. Gitt offer also a link management system to make marketers life more easier and much more. Increase your marketing strategy by shortening links to retarget, analyze and understand your audience.

by SiteSpect

(0 reviews)
SiteSpect is leading the advancement of customer experience management. We offer optimization, testing, targeting, and personalization empowering the worlds most successful digital businesses to create a superior customer experience that drives revenue, reduces costs, and mitigates risk. SiteSpect developed the industrys first digital optimization platform from the ground up. We offer a purpose-built, end-to-end optimization solution. SiteSpect is leading the advancement of customer experience management. We offer optimization, testing, targeting and personalization.

by Aiva Labs

(0 reviews)
Website optimization tools designed to improve conversion tracking. Website optimization tools designed to improve conversion tracking.

by InboundCall

(0 reviews)
Help convert on your site by adding a phone number local to the site visitor Help convert on your site by adding a phone number local to the site visitor

by GT.net

(0 reviews)
Optimize your website with actionable recommendations, page speed and performance analysis tools. Optimize your website with actionable recommendations, page speed and performance analysis tools.

by Browseo

(0 reviews)
Simple tool that makes it possible to see any website like a search engine and highlight basic SEO metrics. Simple tool that makes it possible to see any website like a search engine and highlight basic SEO metrics.

by Axandra

(0 reviews)
Website promotion solution that offers link management, keyword research, automated SEO audits, on-page optimization, and uptime monitoring capabilities to improve rankings on search engines. Website promotion solution that offers link management, keyword research, and SEO audits to improve rankings on search engines.

by InstaScaler

(0 reviews)
Our mission is to provide businesses with laser targeted, and high-quality website visitors, using only the push of a button! Instead of spending all your time and money on SEO, SEM, Social and a TON of other marketing channels, you should be investing all your resources in growing and maintaining your business. We want to automate your traffic acquisition, so you can focus on what matters. You dont need to be a marketing wizard to use InstaScaler. All you really need to do is insert your URL InstaScaler was created with a vision to transform digital marketing into a one-click process, thereby democratizing it for everyone.

by e-GDS

(0 reviews)
Enables you to change and edit inline content on the page, and have the real "What You See Is What You Get" experience. Enables you to change and edit inline content on the page, and have the real "What You See Is What You Get" experience.
Device detection script that provides comprehensive device database and optional web analytics to optimize user experience and increase conversion rate. Device detection script that provides comprehensive device database and optional web analytics to optimize user experience.