Software de Marketing de Atribuição
Software de marketing de atribuição: os produtos dessa categoria ajudam profissionais da área a identificar canais de publicidade com melhor desempenho para a empresa.
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Classificação do produto
- Análise de dados preditiva (23)
- Atribuição de canais (20)
- Atribuição de múltitoque (31)
- Atribuição entre canais (35)
- Controle do ROI (36)
- Mapeamento da trajetória do cliente (28)
- Modelagem de atribuições (32)
- Painel (21)
- Rastreamento de conversão (40)
- Segmentação do público (25)
Singular transforma como os profissionais de marketing interagem com os dados, fornecendo a infraestrutura que fica no topo da pilha de marketing atual e unifica os três conjuntos de dados principais: fontes de mídia, atribuição e BI interna. Fornece as ferramentas para lidar com as complexidades cada vez maiores do ecossistema de marketing e ajudar as empresas a expandir, agora e no futuro, como única fonte de verdade. Saiba mais sobre o Singular Revele ROI em todos os pontos de contato do usuário, com análise e atribuição de campanhas em uma única plataforma. Saiba mais sobre o Singular
Funnel é uma solução de coleta de dados automatizada que está mudando a forma como os profissionais de marketing em todo o mundo analisam os dados. Integra com mais de 400 fontes prontas para uso (além de fontes adicionais mediante solicitação) para coletar, mapear e limpar todos os dados de marketing e enviá-los para uma ferramenta de BI, Google Data Studio, Dashboard Solution ou qualquer outro destino. Ao permitir que Funnel cuide da coleta de dados, você pode gastar mais tempo em análise de ROI, otimização de campanhas e criação de estratégias. Saiba mais sobre o Funnel Automatize a coleta de dados de marketing de mais de 400 fontes e comece a entender melhor os dados. Avaliação gratuita disponível. Saiba mais sobre o Funnel
O Hive9 traz todo o plano de marketing para um calendário inteligente, fornecendo visibilidade imediata, insights e melhor colaboração para garantir que o plano esteja alinhado à estratégia da empresa. O programa conecta automaticamente o plano ao orçamento e às despesas reais para garantir que não haja nenhuma surpresa para o diretor financeiro e oferece um melhor conhecimento dos gastos por fornecedor, região, produto, público-alvo e muito mais. Ele mostra o que está e o que não está funcionando no módulo de desempenho. Saiba mais sobre o Hive9 Solução de gestão de recursos de marketing (MRM, na sigla em inglês) baseada na nuvem, que ajuda a gerenciar e planejar o calendário de marketing e os orçamentos, além de otimizar o desempenho, o ROI e o sucesso do cliente. Saiba mais sobre o Hive9
O PixelMe é um encurtador de URL para profissionais de marketing experientes. Com o PixelMe você pode veicular anúncios específicos no Facebook, Twitter, LinkedIn e Adwords para todos que clicaram em um link. O(s) pixel(es) de retargeting foi(ram) adicionado(s) a todos os links que você compartilha na mídia social ou em outro lugar! O PixelMe simplifica o envio de tráfego para plataformas de terceiros, como Amazon, Medium, App Store, etc. e os redireciona posteriormente. Saiba mais sobre o PixelMe Encurtador de URL para profissionais de marketing experientes. Saiba mais sobre o PixelMe
Tag events, track customer actions and conversions directly on your website without writing a single line of code. We reduce hours of writing and maintaining tracking code to a few clicks. Make your data instantly available to your analytics and ad platforms, like Google and Facebook, to optimize your campaigns for driving conversions and sales, instead of traffic, and get as much as 10x increase in your ROI. Saiba mais sobre o Funnelll Funnelll helps you set your website up to run Ad campaigns optimized for conversions and sales, instead of traffic Saiba mais sobre o Funnelll
A plataforma de atribuição da AppsFlyer permite que os profissionais de marketing atribuam cada instalação de aplicativo à campanha de marketing e à fonte de mídia que a impulsionou. Painéis granulares informam qual rede ou canal, tipo de anúncio, grupo de anúncios e material de anúncio direcionou cada usuário. Integrações profundas com praticamente todas as fontes de mídia e plataformas de marketing, inclusive Facebook, Google e Twitter, facilitam a atribuição de todas as instalações à origem. Saiba mais sobre o AppsFlyer A plataforma da AppsFlyer permite que os profissionais de marketing atribuam cada instalação de aplicativo à campanha de marketing e à fonte de mídia que a impulsionou. Saiba mais sobre o AppsFlyer
O DailyStory é uma automação de marketing simples. É uma solução de marketing pronta para uso, que oferece uma plataforma de automação de marketing e a experiência para ajudar a criar soluções de marketing digital com sucesso. Na plataforma, você encontrará a quantidade certa de recursos e capacidades para aproveitar ao máximo os investimentos em marketing digital. Incluindo: marketing por e-mail, páginas de entrada, mensagens de texto, campanhas em vários canais, gestão de contatos e muito mais. Saiba mais sobre o DailyStory Soluções de automação de marketing para ajudar a encontrar novos clientes. E mantê-los. Saiba mais sobre o DailyStory
Looker está reinventando a inteligência comercial para a empresa moderna. O Looker funciona da maneira que a Internet faz: baseada em navegador, a linguagem de modelagem exclusiva permite que qualquer funcionário aproveite o trabalho dos melhores analistas de dados. Operando 100% no banco de dados, o Looker utiliza os bancos de dados analíticos mais novos e mais rápidos para obter resultados reais, em tempo real. A arquitetura aberta e leve do Looker facilita para os desenvolvedores criar, implantar e iterar de forma rápida e flexível os aplicativos de dados personalizados. Solução de análise e exploração de dados combinando modelagem, transformações e derivações na mesma camada.
Software de atribuição de marketing que mostra o impacto de todas as interações com o cliente das quais a empresa participa. Software de atribuição de marketing que mostra o impacto de todas as interações com o cliente das quais a empresa participa.
TapClicks is world class reporting that saves you time, in the file type you want. Export and schedule automatic reports into Email, Word, Excel, PDF and PowerPoint. We save you from manually generating dozens of separate reports. TapClicks comes loaded with both pre-built visualizations and with a library of widgets you can setup to answer the business questions you regularly face or that come up on the fly. Enhance your ability to make the right decisions, with impactful visualizations. Web-based reporting & analytics platform - consolidating marketing data & performance metrics into a single dashboard.
O ActiveDEMAND é uma plataforma flexível para agências de marketing digital e profissionais de marketing. Os pacotes do ActiveDEMAND variam desde o aplicativo de monitoramento de chamadas completo para o profissional de marketing de pequenas empresas até o poderoso Marketing Agency Portal desenvolvido para agências de marketing digital com necessidades de gestão de vários clientes. Envolva e monitore clientes em potencial usando o módulo abrangente e integrado de rastreamento de chamadas e faça mais com modelos de e-mail, páginas de entrada e mídias sociais integrados. Plataforma de marketing digital repleta de recursos criada para agências de marketing
LeadsRx is a marketing attribution tool that shows marketers which of their programs are resulting in conversions. The system uses a unique Universal Pixel that captures entire customer journeys across digital ads, social referrals, organic search, broadcast spots, and more. Marketers who use LeadsRx understand the mix of marketing programs that drive revenue and can eliminate wasted ad spend, improve conversions, and improve overall Return On Advertising Spend (ROAS). Marketing attribution for online and offline attribution in B2B and B2C enterprises. Works with digital and offline programs.
CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time. Measure true customer acquisition costs across channels against customer lifetime value, enhance campaign performance and media mix.
Built for marketers, by marketers. Aggregate all your marketing data into one place, in real time. 100+ integrations. Reduce manual reporting time by 90%. No developers or SQL knowledge required. Integrations include: Fb, Insta, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain, Adroll & more. Extract data & send it to visualization tools like Tableau, Looker, Google Data Studio, Google Sheets & more. Take control of your marketing data. Get all your marketing data in one place. Having data challenges? Reach out. We can help!
Facebook, Instagram, Google, Twitter, Linkedin, ... Oribi helps you identify all touchpoints your customer had before converting on your site. And it doesn't stop there! Oribi gets you everything you need to optimize conversions on your site, including smart, cross-domain funnels, insights, traffic monitoring, trends, content optimization, button analysis, custom reports, and much more. Full marketing attribution, headache-free! Easily identify every touchpoint involved in a conversion and credit all your channels.
Bizible's marketing attribution solution allows B2B marketing teams to effectively track and optimize their efforts based on sales outcomes like revenue. Bizible's technology allows companies to accurately track offline revenue back to the exact online marketing source.
Attribution is simplifying multi-touch attribution, making it easy for marketers to track & optimize conversion, cost and revenue for every touch and channel across the buying journey. With cohort analysis, multi-day return on ad spend, and secure integration with all ad platforms, you have the insight to deliver more revenue with less spend. Ranked #1 by G2 Grid for ease of setup, Attribution can be installed in minutes natively or using any CRM or ecommerce tool. Request a free demo today! Full funnel conversion and revenue tracking solution for your marketing channels including day-by-day cohort based Return on Ad Spend.
DemandJump's customer acquisition platform enables marketers to find new sources of qualified traffic with absolute precision by locating untapped customers three steps before they reach your website or your competitors. We pair advanced market intelligence with your own data and deliver the most advanced, customizable marketing attribution package available to marketers. With DemandJump you will find new customers, increase conversion rates, grow revenue and reduce costs. DemandJump is changing the way companies find new customers online.
Keen takes marketing attribution to the next level, integrating all your channels, not just digital. Keen can use your attribution data as a helpful dataset to calculate the full financial contribution for each channel. More importantly, Keen's forward-focused algorithms model a prescriptive marketing plan to optimize your investments by channel, by week; a plan that can be updated in real-time. Keen's platform measures Marketing's financial impact across all channels and models the optimal future investment by channel by week.
Measured helps inform the incrementality of paid media for acquisition marketers to drive cross-channel investment decisions. Its approach is rooted in innovative, always-on A/B experimentation, proven to be the most effective and accurate methodology for determining incremental contribution. Incrementality drives Measured's cross-channel attribution and decisioning platform. Measured is powered by a privacy-compliant and quality-controlled marketing data platform provided as a service. Measured leads cross-channel media incrementality measurement to inform portfolio media investment decisions.
Our solution matches the IP addresses of companies that visit your website against our database in order to tell you the names of those businesses and more. We mine the data to give you even more firmographic details like their location, industry, and pages viewed. So while typical web analytics tools show you website performance metrics, VisitorView shows you the companies visiting your site, enabling you to pass along actionable information to your sales force, turning your traffic into sales. A marketing analytics solution that gives you the information needed to deliver quality prospects for your sales team.
Allocadia is the leader in Marketing Performance Management and creators of the #RunMarketing movement. The company's award-winning technology empowers marketers with confidence in their plans, investments, and ROI. Today, Allocadia serves more than 10,000 marketers worldwide, managing over $20B in marketing investment to date. Allocadia Marketing Performance Management is planning, investment, and ROI measurement software built for marketing teams.
Roivenue is a data-driven SaaS suite for managing marketing ROI and channel attribution. It is the most precise way to manage your entire marketing investment. Using data-driven attribution models and CLV, it allows marketers to identify underperforming campaigns, address over-invested channels, and make decisions that maximize ROI. Roivenue is designed to be used by CMO and other marketing decision makers enabling them to make informed overall budget decisions tuned to their specific goals. Data-driven SaaS suite for managing marketing ROI and channel attribution.
An attribution software for businesses who want to keep it simple, cost effective, and non-intrusive. Prismana helps businesses understand which marketing channels are effective and which ones need work. Because it generates better data for existing client systems, there is no disruption in reporting and very little effort involved in implementation. Best of all, it is completely invisible to the user so there are no concerns about customers gaming your systems or tampering with conversions. An attribution software for businesses who want to keep it simple, cost effective, and non-intrusive.
Multi-touch attribution, Integrated with Google Analytics. Odyssey provides you with Actionable insights such as suggested ad spend and incrementality index. After importing your cost data, you can see your under- or overspend per channel, campaign, keyword, etc.Installation can be done within a day Multi-touch attribution, integrated with Google Analytics. Actionable insights such as suggested ad spend and incrementality index.
Marketing attribution platform that helps offline and online advertisers identify the channels customers are using to find them. Marketing attribution platform that helps offline and online advertisers identify the channels customers are using to find them.
Rockerbox provides enterprise-grade multi-touch attribution, made simple and affordable. Machine learning models use your data to accurately assign credit to each marketing interaction. Get onboarded in a few weeks, not months. Simple and affordable multi-touch attribution. Machine learning models.
Wizaly is an Algorithmic Multichannel Attribution Platform and calculates the true value of each channel of your marketing campaign. Wizaly is an Algorithmic Multichannel Attribution Platform and calculates the true value of each channel of your marketing campaign.
Location-based advertising platform that allows marketers, publishers, and channel partners to use location data to know more about their audience and optimize their advertising campaigns. Location-based advertising platform that allows businesses to use location data to know more about their audience.
YouGov is a global provider of data and analysis generated by consumer panels in 42 markets. We are powered by our unique connected data set, The YouGov Cube, encompassing hundreds of thousands of variables and over a decade of data on our panel members. With our continuously updated data we are able to provide the most accurate, complete, and dynamic portrait of the world. YouGov is a global research and data analytics group, collecting consumer data in 42 markets.
Anytrack.io is a conversion tracking platform that sync your onsite and offline conversion data with your Google Analytics, Facebook Pixel and your ad networks, so you can easily make sense of any paid or organic traffic. The AnyTrack attribution engine will intelligently route conversion data across your marketing tools, so you can fully take advantage of your multi channel marketing campaigns, build remarketing audiences and scale your campaigns with confidence. AnyTrack lets you instantly tie your traffic & conversion data with Google Analytics so you can make sense of your marketing.
Divvit is an intelligent ecommerce analytics platform that empowers online retailers, by providing real-time data that helps save money, ensure efficient spending and increase revenue. Divvit was designed with the end user in mind, and makes the confusing simple, with an easy to use interface that cuts through all the data points to give you the exact metrics you need when you need them. Divvit is an intelligent ecommerce analytics platform that empowers online retailers, by providing real-time data that helps save money
Step into the labs and analyze exactly which of your marketing tactics contribute to successful customer journeys, and more importantly, which don't. Don't worry, you don't need a data science degree (or any degree) here. Just a passion for tinkering and optimizing the paths your prospects and customers take as they interact with your brand. Keep the tools you know and love to execute and leverage Ferrite Labs to make them sing. Helps marketers definitively understand which tactics work, which don't, and offers the tools to fix them.
InfiniGrow is an AI-powered marketing planning and analytics platform that enables marketing teams to optimally allocate their budget across all marketing channels, according to the most relevant and updated data, at any given moment. Using the platform's unique technology, InfiniGrow automatically provides ongoing recommendations so that the marketing team can focus on the execution - the creative work, without worrying about all the numbers and guesswork that surrounds it. InfiniGrow is an AI-powered marketing planning and analytics platform for data-driven marketing teams.
Fospha Marketing was recently voted Best Attribution Platform at the 2019 Martech Awards in New York. Fospha Marketing is an independent attribution provider that solves marketing challenges using data science, AI, products and people. We unlock the hidden value in your data to reduce cost, increase efficiency and drive growth by building customer data platforms for our clients to power data-driven Multi-Touch Attribution (MTA) and Marketing Mix Modelling (MMM). Multi-touch attribution tool that enables marketers to manage customer data, analyze customer journey, and produce actionable insights.
You Need Better Conversion Tracking Software. Take your tracking to the next level and optimise beyond leads to sales. Leadtosale is an all-in-one conversion tracking platform to connect leads, phone calls and sales to your digital advertising and acquisition. Easily import offline conversions, sales and phone calls. All-in-one Conversion Tracking with Leadtosale!
The leading marketing measurement and prediction software designed to track and optimize your multi-channel media investments. Using multi-touch attribution and media mix modelling, it provides a holistic overview of the effectiveness of all on- and offline media channels. The prediction and optimization tool allows you to steer your campaigns and maximize ROI. The leading marketing measurement and prediction software designed to track and optimize your multi-channel media investments.
Marketing Evolutions multi-touch attribution software enables you to track sales to particular ads so you can optimize your spend. Marketing Evolutions multi-touch attribution software enables you to track sales to particular ads so you can optimize your spend.
The Attributor is a self-serve platform that provides proof of audience performance and measurement of the true ROI of any campaign. This patented process is truly omni-channel, matching to any form of marketing traffic. This includes display ad impressions, website visits, email, connected TV, direct mail, radio, store visits, and CRM customers at either home and business locations. The Attributor's automation engine supports attribution as part of the marketing workflow. Request a demo now! The Attributor is a self-serve platform that provides marketers proof of audience performance to measure the true ROI of any campaign.
Are you fed up with having multiple tabs open to cross reference traffic? LandingTrack is the solution. It is a completely automated system that controls and manages all traffic from just one platform, freeing up your time to concentrate on the important aspects of your business. Tired of blocking Manually those non converting source? LandingTrack will do it for you if you work with: PropellerAds, ExoClick, Zeropark, TONIC, PopCash, PopAds, PlugRush, SelfAdvertiser, Yeesshh, Active Revenue Automate all your Advertising Campaigns. Track all your events. Optimize your sources automatically. Your One_Stop_Solution
Brand center for brick and mortar marketing. myBrand continues where other retail IT solutions, like MRM and DAM, stop. myBrand enables marketers to take full control of delivering and maintaining the intended brand experience to all stores and, at the same time, lower operational costs and reduce cycle times. myBrand is closing the gap between digital and physical worlds. Brand center for brick and mortar marketing. Improve the brand experience in your stores by managing your physical brand expressions.
The First Ever SaaS Platform for Performance Marketing & Leads Distribution. Build, Track & Manage All Your Actions In One Easy-To-Use Platform. Collect & Distribute Leads In Real-Time. Built for Marketers and Affiliates, we provide a variety of features: *Affiliate Management and Tracking *Affiliate API *S2S and Client Pixel *Network and Offer-wall Builder *Leads Distribution *Leads Collector *Status Leads *List Leads Distributor *PPC, CPA, CPL etc tracking *Admin & Affiliate Dash. Marketing Performance Tracking & Leads Distribution. The first ever Solutions to provide a Self-Served platform for Marketers.
Veritone Attribute gives radio and television broadcasters the ability to measure the effectiveness of advertising campaigns in near real-time. It correlates advertising campaigns with the actions the target audience has taken on the advertisers website within the advertiser's given custom attribution time span. Attribute not only collects data and provides analysis on pre-recorded spots, but on live reads and organic mentions as well leveraging Veritones proprietary AI technology. Veritone Attribute gives radio and TV broadcasters the ability to measure the effectiveness of advertising campaigns in near real-time.
CustomerLabs Marketing Insights solves one of the major pain points of SMB marketers: How are visitors interacting with my messages across channels. With multi channel attribution reports get to know where your users come from, how they interact with your brand, which campaigns are of interest to them and much more. Get a completely customized attribution report that solves all your customer data questions and gives the actionable insights you need. CustomerLabs Marketing Insights delivers the actionable intelligence you need with advanced analytics reports
Respond Fast is a Voice Activated Call to Action (VACTA) that your customers can use to respond to your tv, radio, podcast, direct mail, packaging, or outdoor advertising via their Amazon Alexa or Google Home devices. Your audience can "Launch Respond Fast," provide a unique code or keyword you create as a part of your campaign, then receive offers, info, surveys and more directly to their mobile phones. With the Respond Fast dashboard, creating, tracking, and optimizing a campaign is easy. Respond Fast makes it easy for your customers to respond to your offline advertising through their Amazon Alexa or Google Home devices.