---
description: Tudo sobre Adobe Analytics: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários graças à Capterra Portugal. Saiba mais!
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Adobe Analytics - Preço, avaliações e classificação - Capterra Portugal 2026
---

Breadcrumb: [Home](/) > [Software de Modelos de Atribuição](/directory/31081/marketing-attribution/software) > [Adobe Analytics](/software/169942/adobe-analytics) > [Alternativas ao Adobe Analytics](https://www.capterra.pt/alternatives/169942/adobe-analytics)

# Alternativas ao Adobe Analytics

Canonical: https://www.capterra.pt/alternatives/169942/adobe-analytics

> Explore the top alternatives to Adobe Analytics. Compare features, ratings, and reviews to find the best software for your needs.

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## Top Alternatives

1. **Google Analytics 360** — 4.7/5 (8098 reviews) — Plataforma de análise que permite que empresas de todos os portes rastreiem o comportamento dos usuários, obtenham ideias de marketing e muito mais.
   - [Ver perfil](https://www.capterra.pt/software/177042/google-analytics)
   - [Compare vs Adobe Analytics](https://www.capterra.pt/compare/169942/177042/adobe-analytics/vs/google-analytics)
2. **HubSpot Marketing Hub** — 4.5/5 (6242 reviews) — O software de marketing completo da HubSpot é ideal para empresas em crescimento que desejam usar a automação de marketing para aumentar o tráfego, converter leads e gerar ROI.
   - [Ver perfil](https://www.capterra.pt/software/171840/hubspot-marketing)
   - [Compare vs Adobe Analytics](https://www.capterra.pt/compare/169942/171840/adobe-analytics/vs/hubspot-marketing)
3. **Reportei** — 4.7/5 (241 reviews) — O Reportei é uma ferramenta de gestão de mídias sociais, com a qual é possível criar relatórios profissionais de marketing digital sobre os principais canais, incluindo Instagram, Facebook, TikTok, Youtube e Google Ads, realizando o levantamento e a análise detalhada dos dados obtidos.
   - [Ver perfil](https://www.capterra.pt/software/180418/reportei)
   - [Compare vs Adobe Analytics](https://www.capterra.pt/compare/169942/180418/adobe-analytics/vs/reportei)
4. **Lebesgue** — 4.9/5 (44 reviews) — Atribuição precisa para comércio eletrônico com IA e o Le-Pixel (pixel primário). Conecta anúncios/vendas para revelar o ROI de marketing efetivo e promover decisões de investimento mais inteligentes.
   - [Ver perfil](https://www.capterra.pt/software/1019489/lebesgue)
   - [Compare vs Adobe Analytics](https://www.capterra.pt/compare/169942/1019489/adobe-analytics/vs/lebesgue)
5. **Looker** — 4.5/5 (282 reviews) — Solução de análise e exploração de dados combinando modelagem, transformações e derivações na mesma camada.
   - [Ver perfil](https://www.capterra.pt/software/169053/looker)
   - [Compare vs Adobe Analytics](https://www.capterra.pt/compare/169053/169942/looker/vs/adobe-analytics)
6. **AppsFlyer** — 4.5/5 (138 reviews) — A plataforma da AppsFlyer permite que os profissionais de marketing atribuam cada instalação de aplicativo à campanha de marketing e à fonte de mídia que a impulsionou.
   - [Ver perfil](https://www.capterra.pt/software/156811/appsflyer)
   - [Compare vs Adobe Analytics](https://www.capterra.pt/compare/156811/169942/appsflyer/vs/adobe-analytics)
7. **Tableau** — 4.6/5 (2356 reviews) — Como líder confiável em análise, o Tableau ajuda as pessoas e organizações a se tornarem mais orientadas a dados.
   - [Ver perfil](https://www.capterra.pt/software/77260/tableau)
   - [Compare vs Adobe Analytics](https://www.capterra.pt/compare/77260/169942/tableau/vs/adobe-analytics)
8. **Zoho Social** — 4.7/5 (3439 reviews) — Programe publicações ilimitadas, gerencie redes sociais, acompanhe conversas e avalie o desempenho em um único painel.
   - [Ver perfil](https://www.capterra.pt/software/159351/zoho-social)
   - [Compare vs Adobe Analytics](https://www.capterra.pt/compare/159351/169942/zoho-social/vs/adobe-analytics)
9. **Similarweb** — 4.6/5 (261 reviews) — Empresa de inteligência de mercado digital usada por centenas de milhares de empresas para informações estratégicas globais em vários dispositivos.
   - [Ver perfil](https://www.capterra.pt/software/148472/similarweb-pro)
   - [Compare vs Adobe Analytics](https://www.capterra.pt/compare/148472/169942/similarweb-pro/vs/adobe-analytics)
10. **TapClicks** — 4.3/5 (175 reviews) — Plataforma de análise e geração de relatórios baseada na Internet, consolidando dados de marketing e métricas de desempenho em um único painel.
    - [Ver perfil](https://www.capterra.pt/software/145227/tapclicks)
    - [Compare vs Adobe Analytics](https://www.capterra.pt/compare/145227/169942/tapclicks/vs/adobe-analytics)
11. **Omnisend** — 4.7/5 (836 reviews) — Automação de marketing de comércio eletrônico para profissionais de marketing orientados para vendas, que superaram as plataformas genéricas de marketing por e-mail.
    - [Ver perfil](https://www.capterra.pt/software/153508/omnisend)
    - [Compare vs Adobe Analytics](https://www.capterra.pt/compare/153508/169942/omnisend/vs/adobe-analytics)
12. **Semrush** — 4.6/5 (2323 reviews) — Onde bons profissionais de marketing se tornam excelentes.
    - [Ver perfil](https://www.capterra.pt/software/151962/semrush)
    - [Compare vs Adobe Analytics](https://www.capterra.pt/compare/151962/169942/semrush/vs/adobe-analytics)
13. **Google Cloud** — 4.7/5 (2302 reviews) — O Cloud Platform é um conjunto de serviços modulares na nuvem que permitem criar qualquer coisa, de sites simples a aplicativos complexos.
    - [Ver perfil](https://www.capterra.pt/software/170983/google-cloud-platform)
    - [Compare vs Adobe Analytics](https://www.capterra.pt/compare/169942/170983/adobe-analytics/vs/google-cloud-platform)
14. **Improvado** — 4.5/5 (22 reviews) — Assuma o controle dos dados de marketing. Tenha todos os dados de marketing em um único lugar. Enfrentando desafios com os dados? Entre em contato. Existe uma solução.
    - [Ver perfil](https://www.capterra.pt/software/163884/improvado)
    - [Compare vs Adobe Analytics](https://www.capterra.pt/compare/163884/169942/improvado/vs/adobe-analytics)
15. **ClicData** — 4.6/5 (145 reviews) — Criação e publicação de painéis de indicadores-chave de desempenho de uma facilidade sem precedentes\! Combine todos os dados a partir de qualquer fonte, criando belos painéis.
    - [Ver perfil](https://www.capterra.pt/software/145730/clicdata)
    - [Compare vs Adobe Analytics](https://www.capterra.pt/compare/145730/169942/clicdata/vs/adobe-analytics)

## Categorias relacionadas

- [Software de Modelos de Atribuição](https://www.capterra.pt/directory/31081/marketing-attribution/software)
- [Ferramentas de Análise de Marketing](https://www.capterra.pt/directory/31018/marketing-analytics/software)
- [Software Web Analytics](https://www.capterra.pt/directory/30073/web-analytics/software)
- [Ferramentas de Relatórios](https://www.capterra.pt/directory/30053/reporting/software)
- [Ferramentas de Visualização de Dados](https://www.capterra.pt/directory/30696/data-visualization/software)

## Links

- [View on Capterra](https://www.capterra.pt/alternatives/169942/adobe-analytics)
- [View Product Profile](https://www.capterra.pt/software/169942/adobe-analytics)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/alternatives/169942/adobe-analytics> |
| de-AT | <https://www.capterra.at/alternatives/169942/adobe-analytics> |
| de-CH | <https://www.capterra.ch/alternatives/169942/adobe-analytics> |
| en | <https://www.capterra.com/p/202871/Adobe-Analytics/alternatives/> |
| en-AE | <https://www.capterra.ae/alternatives/169942/adobe-analytics> |
| en-AU | <https://www.capterra.com.au/alternatives/169942/adobe-analytics> |
| en-CA | <https://www.capterra.ca/alternatives/169942/adobe-analytics> |
| en-GB | <https://www.capterra.co.uk/alternatives/169942/adobe-analytics> |
| en-IE | <https://www.capterra.ie/alternatives/169942/adobe-analytics> |
| en-IL | <https://www.capterra.co.il/alternatives/169942/adobe-analytics> |
| en-IN | <https://www.capterra.in/alternatives/169942/adobe-analytics> |
| en-NZ | <https://www.capterra.co.nz/alternatives/169942/adobe-analytics> |
| en-SG | <https://www.capterra.com.sg/alternatives/169942/adobe-analytics> |
| en-ZA | <https://www.capterra.co.za/alternatives/169942/adobe-analytics> |
| es | <https://www.capterra.es/alternatives/169942/adobe-analytics> |
| es-AR | <https://www.capterra.com.ar/alternatives/169942/adobe-analytics> |
| es-CL | <https://www.capterra.cl/alternatives/169942/adobe-analytics> |
| es-CO | <https://www.capterra.co/alternatives/169942/adobe-analytics> |
| es-CR | <https://www.capterra.co.cr/alternatives/169942/adobe-analytics> |
| es-DO | <https://www.capterra.do/alternatives/169942/adobe-analytics> |
| es-EC | <https://www.capterra.ec/alternatives/169942/adobe-analytics> |
| es-MX | <https://www.capterra.mx/alternatives/169942/adobe-analytics> |
| es-PA | <https://www.capterra.com.pa/alternatives/169942/adobe-analytics> |
| es-PE | <https://www.capterra.pe/alternatives/169942/adobe-analytics> |
| fr | <https://www.capterra.fr/alternatives/169942/adobe-analytics> |
| fr-BE | <https://fr.capterra.be/alternatives/169942/adobe-analytics> |
| fr-CA | <https://fr.capterra.ca/alternatives/169942/adobe-analytics> |
| fr-LU | <https://www.capterra.lu/alternatives/169942/adobe-analytics> |
| it | <https://www.capterra.it/alternatives/169942/adobe-analytics> |
| nl | <https://www.capterra.nl/alternatives/169942/adobe-analytics> |
| nl-BE | <https://www.capterra.be/alternatives/169942/adobe-analytics> |
| pt | <https://www.capterra.com.br/alternatives/169942/adobe-analytics> |
| pt-PT | <https://www.capterra.pt/alternatives/169942/adobe-analytics> |

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